DUBLIN, Ohio, May 23 /PRNewswire/ -- Stanley Steemer is cleaning up in
2003! While many businesses are struggling in the face of a debilitating
economic environment, Stanley Steemer, a Dublin-based national carpet cleaning
company is on track to break record sales figures. The company attributes
this good news to many factors including its continued investment in national
advertising, the success of its air duct cleaning ventures, and the addition
of tile and grout cleaning capabilities to many of its operations. Looking
toward the future, Stanley Steemer has the potential to increase sales
exponentially with the planned introduction of operations in Canada.
In 2002 Stanley Steemer saw its 2nd straight year of record profits.
System-wide sales reached over $285 million up 2.7% versus 2001, making 2002
the sixth consecutive year the company realized a sales volume increase.
Stanley Steemer's CEO and President, Wesley C. Bates, feels many factors have
attributed to this continued success including consistent advertising and
strong brand awareness. "One reason we have continued to grow is that in both
our company-owned branches and our franchise locations we did not cut back on
advertising expenditures. Instead, we continued to invest in national and
local advertising, spending in excess of $30 million in each of the last
5 years on advertising."
In 2002 Market Strategies completed a commissioned study of brand
awareness in the carpet cleaning industry. This study showed that Stanley
Steemer had 96% brand awareness, the highest of any company in the industry.
This awareness keeps the company on top of the consumers' minds and
contributes to its continued growth. According to Mr. Bates, "Even though I
feel the carpet cleaning pie is getting smaller, because of our brand name
awareness we are getting a bigger piece. That's why our sales have continued
to grow, while overall industry sales are diminishing."
Also contributing to the growth in sales and profits for the company is
the development of its ancillary services. Since 1998 Stanley Steemer has
been offering air-duct cleaning services in select operations. The projected
sales figure for 2003 from the 9 company-owned branches offering air-duct
cleaning exceeds $1.3 million. Since air duct cleaning has proven to be a
successful venture, Stanley Steemer plans to open an entirely new franchise
system of air-duct only operations. The first franchise of this kind recently
opened in the Dayton-Springfield-Urbana area and has already seen positive
Additionally, tile and grout cleaning is a relatively new ancillary
business for Stanley Steemer. "There seems to be a natural tie in for this
business for our company," says Guy Williams, Vice President of Business
Development. "If we go to a residence now we are capable of providing all
their floor cleaning needs, something we were missing out on by merely
providing carpet cleaning services." The company began offering this service
in 2001 and currently cleans tile and grout in all of its 40 company-owned
branches and 97 franchises throughout the United States.
Stanley Steemer currently operates over 270 locations throughout the
United States. Of these operations roughly 40 are company-owned with the
balance being owned and operated by independent franchisees. With the success
of these operations in 2002, one Toronto-based group of business investors
took notice. Stanley Steemer was recently approached with an offer to
purchase the master licensing rights for operations in Canada. Stanley
Steemer's Executive Vice President and Legal Counsel Philip P. Ryser states,
"The opportunities for us in Canada are endless ... it's a new market with
vast possibilities, and a lot of carpet to clean!" The company is currently
in negotiations and looks forward to beginning cleaning carpets for our
neighbors up north within the year.
When operations are opened in Canada, it will mark the beginning of
Stanley Steemer's international market expansion. Not bad for a company
founded by Jack A. Bates in Columbus in 1947. In the early years, the company
had one truck and operated out of his garage. Today, Stanley Steemer is one
of the nation's leading residential carpet and upholstery cleaning companies.
With its aggressive re-investment in advertising and expanding beyond its core
businesses Stanley Steemer is looking forward to continued growth and success
for 2003 and beyond.
SOURCE Stanley Steemer