Goodyear North American Tire Names Chief Marketing Officer for Consumer Tires
Rogers, 39, had been senior vice president of marketing and sales for Norwegian Cruise Line in
"Scott's track record reflects his creativity, leadership and a focus on working from the market-back," said
"The opportunity to work with an iconic brand such as Goodyear, with its long history of innovation and reliability, is both exhilarating and challenging," said Rogers. "The Goodyear brand has great momentum and my objective is to support the brand and the company's strong customer base with exciting and effective marketing programs. I look forward to working with Steve and his team to further position the company's brands for future growth."
Goodyear is North America's largest tire company. Fortune magazine named Goodyear the World's Most Admired Motor Vehicle Parts Company in its 2008 list of the World's Most Admired Companies. Goodyear employs about 30,000 people in
SOURCE The Goodyear Tire & Rubber Company
More by this Source
Goodyear Reveals Ten Finalists for Name the Blimp Contest
Apr 18, 2014, 09:00 ET
Goodyear Launches Fuel Strategy Sweepstakes for NASCAR Fans
Apr 17, 2014, 09:00 ET
Goodyear Declares Dividend on Common Stock
Apr 15, 2014, 16:30 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.