Goodyear Re-Casts Iconic Blimp to Support DisneyPixar's Cars Premiere

Spirit of Goodyear to Temporarily Wear 'Lightyear'



19 May, 2006, 01:00 ET from The Goodyear Tire & Rubber Company

    POMPANO BEACH, Fla., May 19 /PRNewswire-FirstCall/ -- The Goodyear Tire
 & Rubber Company (NYSE:   GT) today unveiled the Spirit of Goodyear bearing a
 temporary "Lightyear" name on its right side in honor of the company's
 involvement in the highly anticipated DisneyPixar movie, CARS, which opens
 in theaters nationwide on June 9, 2006. In the movie, Goodyear inspires all
 of the tires, as well as one of the characters: the high-flying "Lightyear"
 blimp fashioned after Goodyear's popular airships. The Spirit of Goodyear's
 first official role with the new name decal will be participating in the
 CARS World Premiere celebration at Lowe's Motor Speedway in Charlotte, NC,
 on Friday, May 26, 2006, where it will provide World Premiere event
 coverage, including red- carpet activities.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20060519/CLF038 )
     (Logo: http://www.newscom.com/cgi-bin/prnh/20050204/GTLOGO )
     "We are honored by the recognition we have been given in this film,"
 said Joey Viselli, Director, Marketing Services, Goodyear North America.
 "This is the first time in more than 80 years our blimp has displayed
 something other than Goodyear on its side, so this is truly a special
 occasion."
     The makeover process required more than 250 man-hours of work by
 Goodyear's airship crew, with the blimp entering its Florida hangar this
 week for the Lightyear logo transformation. Workers cleaned the right side
 of the blimp, then covered the 10-foot tall "GOOD" letters and the Wingfoot
 symbol with a protective masking material. The "LIGHT" letter decals,
 weighing 5 pounds each, were placed into position and a few areas not
 covered by the temporary letters had to be painted over. All of this work
 is needed for about 15 days of service as the "Lightyear" blimp, since the
 airship is scheduled to return to its previous identity on June 1.
     Goodyear will also be supporting its involvement in CARS with a
 national product promotion at 750 Goodyear-owned and at participating
 independently owned and operated locations across the country. Consumers
 can receive a free copy of the CARS soundtrack on CD and a Goodyear cash
 card -- valued for $25 to $100 -- by outfitting their cars with a
 qualifying set of tires. The special-edition CARS soundtrack is presented
 by Goodyear, and features music by Sheryl Crow, John Mayer, Brad Paisley,
 Rascal Flatts and James Taylor. For complete details on sale offers, visit
 http://www.goodyeartires.com.
     After taking moviegoers magically into the realm of toys, bugs,
 monsters, fish, and superheroes, the masterful storytellers and technical
 wizards at Pixar Animation Studios (THE INCREDIBLES, FINDING NEMO, MONSTERS
 INC.), and Academy Award(R)-winning director John Lasseter (TOY STORY, TOY
 STORY 2, A BUG'S LIFE), hit the road with a fast-paced comedy adventure set
 inside the world of cars. Lightning McQueen (voiced by OWEN WILSON), a
 hotshot rookie race car driven to succeed, discovers that life is about the
 journey, not the finish line, when he finds himself unexpectedly detoured
 in the sleepy Route 66 town of Radiator Springs. On route across the
 country to the big Piston Cup Championship in California to compete against
 two seasoned pros, McQueen gets to know the town's offbeat characters --
 including Doc Hudson (a 1951 Hudson Hornet with a mysterious past, voiced
 by PAUL NEWMAN), Sally Carrera (a snazzy 2002 Porsche voiced by BONNIE
 HUNT), and Mater (a rusty but trusty tow truck voiced by LARRY THE CABLE
 GUY) -- who help him realize that there are more important things than
 trophies, fame and sponsorship. CARS opens in theaters on June 9, 2006.
     About The Goodyear Tire & Rubber Company
     Goodyear is the world's largest tire company. The company manufactures
 tires, engineered rubber products and chemicals in more than 90 facilities
 in 28 countries around the world. Goodyear employs about 80,000 people
 worldwide. For more information on Goodyear's tires, go to
 http://www.goodyeartires.com.
 
 

SOURCE The Goodyear Tire & Rubber Company
    POMPANO BEACH, Fla., May 19 /PRNewswire-FirstCall/ -- The Goodyear Tire
 & Rubber Company (NYSE:   GT) today unveiled the Spirit of Goodyear bearing a
 temporary "Lightyear" name on its right side in honor of the company's
 involvement in the highly anticipated DisneyPixar movie, CARS, which opens
 in theaters nationwide on June 9, 2006. In the movie, Goodyear inspires all
 of the tires, as well as one of the characters: the high-flying "Lightyear"
 blimp fashioned after Goodyear's popular airships. The Spirit of Goodyear's
 first official role with the new name decal will be participating in the
 CARS World Premiere celebration at Lowe's Motor Speedway in Charlotte, NC,
 on Friday, May 26, 2006, where it will provide World Premiere event
 coverage, including red- carpet activities.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20060519/CLF038 )
     (Logo: http://www.newscom.com/cgi-bin/prnh/20050204/GTLOGO )
     "We are honored by the recognition we have been given in this film,"
 said Joey Viselli, Director, Marketing Services, Goodyear North America.
 "This is the first time in more than 80 years our blimp has displayed
 something other than Goodyear on its side, so this is truly a special
 occasion."
     The makeover process required more than 250 man-hours of work by
 Goodyear's airship crew, with the blimp entering its Florida hangar this
 week for the Lightyear logo transformation. Workers cleaned the right side
 of the blimp, then covered the 10-foot tall "GOOD" letters and the Wingfoot
 symbol with a protective masking material. The "LIGHT" letter decals,
 weighing 5 pounds each, were placed into position and a few areas not
 covered by the temporary letters had to be painted over. All of this work
 is needed for about 15 days of service as the "Lightyear" blimp, since the
 airship is scheduled to return to its previous identity on June 1.
     Goodyear will also be supporting its involvement in CARS with a
 national product promotion at 750 Goodyear-owned and at participating
 independently owned and operated locations across the country. Consumers
 can receive a free copy of the CARS soundtrack on CD and a Goodyear cash
 card -- valued for $25 to $100 -- by outfitting their cars with a
 qualifying set of tires. The special-edition CARS soundtrack is presented
 by Goodyear, and features music by Sheryl Crow, John Mayer, Brad Paisley,
 Rascal Flatts and James Taylor. For complete details on sale offers, visit
 http://www.goodyeartires.com.
     After taking moviegoers magically into the realm of toys, bugs,
 monsters, fish, and superheroes, the masterful storytellers and technical
 wizards at Pixar Animation Studios (THE INCREDIBLES, FINDING NEMO, MONSTERS
 INC.), and Academy Award(R)-winning director John Lasseter (TOY STORY, TOY
 STORY 2, A BUG'S LIFE), hit the road with a fast-paced comedy adventure set
 inside the world of cars. Lightning McQueen (voiced by OWEN WILSON), a
 hotshot rookie race car driven to succeed, discovers that life is about the
 journey, not the finish line, when he finds himself unexpectedly detoured
 in the sleepy Route 66 town of Radiator Springs. On route across the
 country to the big Piston Cup Championship in California to compete against
 two seasoned pros, McQueen gets to know the town's offbeat characters --
 including Doc Hudson (a 1951 Hudson Hornet with a mysterious past, voiced
 by PAUL NEWMAN), Sally Carrera (a snazzy 2002 Porsche voiced by BONNIE
 HUNT), and Mater (a rusty but trusty tow truck voiced by LARRY THE CABLE
 GUY) -- who help him realize that there are more important things than
 trophies, fame and sponsorship. CARS opens in theaters on June 9, 2006.
     About The Goodyear Tire & Rubber Company
     Goodyear is the world's largest tire company. The company manufactures
 tires, engineered rubber products and chemicals in more than 90 facilities
 in 28 countries around the world. Goodyear employs about 80,000 people
 worldwide. For more information on Goodyear's tires, go to
 http://www.goodyeartires.com.
 
 SOURCE The Goodyear Tire & Rubber Company