Goombah: Community Driven Music Discovery Launches Today Analyzes iTunes(TM) Libraries to Recommend Tracks from Matching Members

Goombah's Taste-Targeted Free Music Creates Efficient Promotional Model



    BRUNSWICK, Maine, Nov. 28 /PRNewswire/ -- Introduced today, Goombah is
 a free desktop application for music recommendations based on each user's
 taste and the power of community. Using its patent pending technology,
 Goombah analyzes each user's iTunes collection and listening behavior and
 connects them to people and music that precisely match their taste. Users
 can sample recommendations and purchase them from various online sources,
 download free, legal MP3s, and browse entire music libraries of matching
 members and friends.
     During its five-month beta testing period, Goombah's user-driven music
 inventory has grown to nearly 5 million unique tracks from which it draws
 recommendations.
     Goombah, whose name means close friend or trusted advisor, uses
 "matching member" libraries to generate virtual consensus on
 recommendations with no effort required from users to define their taste or
 search for others. Recommendations are limited only by the array of music
 in Goombah members' collections, and are not influenced by what is marketed
 or narrowed by a pre-selection of tracks or artists. As a result, music
 recommendations continually change as the community grows and are not only
 precise, but diverse and full of pleasant surprises.
     If users want to take the wheel in exploring new music, members' and
 friends' libraries are available in their entirety for browsing. Users can
 control the range of Goombah's recommendations with an "Adventurous"
 slider, changing from popular recommendations to fringe artists with a
 click. Personalized recommendations, matching members and free music can be
 easily generated by iTunes playlist, genre, artist or any combination of
 tracks.
     "As consumers' music libraries transition from physical CDs to virtual
 files, and the sheer number of 'tastemakers' increases, finding reliable
 sources of recommendations for new music -- that map to his or her personal
 tastes -- is becoming more difficult," said Mike McGuire, research VP,
 Gartner. "Consumers are looking for tools which can help manage a more
 complex environment while giving them ways to link with like-minded music
 fans."
     Goombah offers a wide variety of free, legal MP3s from established and
 emerging artists that are targeted to users based on their taste. Users can
 download these tracks to play on their iPod or other music player and keep
 them forever. This promotional music is sourced from record labels and
 third-party distributors, vetted for quality, and updated weekly on "Free
 Music Fridays."
     "Goombah provides a compelling way for consumers to discover music and
 build their personal collections. We also offer a way for artists to
 efficiently find their audience regardless of how large or small it may
 be," said Diane Sammer, CEO of Emergent Music, LLC, the company that
 developed Goombah.
     "Goombah's distributed approach and matching technology makes it the
 workhorse of recommendation services, resulting in quality taste-based
 matches for all users. Goombah finds the best tastemakers for each user and
 music spreads through the community organically like word-of-mouth between
 friends," explained Sammer.
     Goombah's Technology
     Goombah's sustainable advantage is the combination of its pending
 patents for statistical algorithms and massively-distributed architecture.
 This technology delivers on the promise of collaborative filtering for
 music by distributing the large computational load to the users'
 underutilized desktop. Users get immediate quality recommendations and the
 processing capacity grows with the community, minimizing the company's
 investment in infrastructure.
     The company's core technology enables the processing of very large data
 sets associated with music recommendations. All of the music tracks in
 every user's library are considered by Goombah when evaluating a taste
 profile. The ability to analyze all of the information, with no need to
 reduce it into a summary form, allows for the precise matching of dynamic
 taste profiles, yielding high quality and varied recommendations.
     In addition to precision, the Goombah technology is completely scalable
 regardless of the number of users or the size of their libraries. The
 inventory is unbiased and there is no limit to the amount and types of
 music that can be recommended. Also, the core recommendation technology is
 capable of application to other forms of digital content.
     New Promotional Model: Target Audience Positioning (TAP(TM))
     Goombah's precise matching technology creates an efficient promotional
 model for the music industry to reach their audience niche. The TAP program
 allows artists to access, through Goombah, individuals who are likely to
 enjoy their music based on their taste. Already, more than 30 labels and
 distributors, including Adrenaline Music, Iris Distribution, Touch and
 Go/Quarterstick Records and Indie 911 have signed on with Goombah to
 promote their artists.
     "Toolshed has been promoting music on behalf of its label and artist
 clients through Goombah since its early beta testing, and we're very
 excited about what we've seen so far. It's our feeling that music
 recommendations based on analysis of what is in a particular user's iTunes
 library is very much the wave of the future. Our artists are finding new
 fans every day through Goombah," said Dick Huey, CEO of Toolshed and new
 media consultant.
     About Emergent Music
     Emergent Music, LLC is based in Brunswick, Maine, where five
 experienced entrepreneurs banded together around the idea that nothing
 should come between artist and audience. To download Goombah, and for more
 information on Goombah and Emergent Music LLC visit http://www.goombah.com.
     iTunes and iPod are trademarks of Apple Computer.
 
 

SOURCE Emergent Music, LLC

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