BRUNSWICK, Maine, Nov. 28 /PRNewswire/ -- Introduced today, Goombah is
a free desktop application for music recommendations based on each user's
taste and the power of community. Using its patent pending technology,
Goombah analyzes each user's iTunes collection and listening behavior and
connects them to people and music that precisely match their taste. Users
can sample recommendations and purchase them from various online sources,
download free, legal MP3s, and browse entire music libraries of matching
members and friends.
During its five-month beta testing period, Goombah's user-driven music
inventory has grown to nearly 5 million unique tracks from which it draws
Goombah, whose name means close friend or trusted advisor, uses
"matching member" libraries to generate virtual consensus on
recommendations with no effort required from users to define their taste or
search for others. Recommendations are limited only by the array of music
in Goombah members' collections, and are not influenced by what is marketed
or narrowed by a pre-selection of tracks or artists. As a result, music
recommendations continually change as the community grows and are not only
precise, but diverse and full of pleasant surprises.
If users want to take the wheel in exploring new music, members' and
friends' libraries are available in their entirety for browsing. Users can
control the range of Goombah's recommendations with an "Adventurous"
slider, changing from popular recommendations to fringe artists with a
click. Personalized recommendations, matching members and free music can be
easily generated by iTunes playlist, genre, artist or any combination of
"As consumers' music libraries transition from physical CDs to virtual
files, and the sheer number of 'tastemakers' increases, finding reliable
sources of recommendations for new music -- that map to his or her personal
tastes -- is becoming more difficult," said Mike McGuire, research VP,
Gartner. "Consumers are looking for tools which can help manage a more
complex environment while giving them ways to link with like-minded music
Goombah offers a wide variety of free, legal MP3s from established and
emerging artists that are targeted to users based on their taste. Users can
download these tracks to play on their iPod or other music player and keep
them forever. This promotional music is sourced from record labels and
third-party distributors, vetted for quality, and updated weekly on "Free
"Goombah provides a compelling way for consumers to discover music and
build their personal collections. We also offer a way for artists to
efficiently find their audience regardless of how large or small it may
be," said Diane Sammer, CEO of Emergent Music, LLC, the company that
"Goombah's distributed approach and matching technology makes it the
workhorse of recommendation services, resulting in quality taste-based
matches for all users. Goombah finds the best tastemakers for each user and
music spreads through the community organically like word-of-mouth between
friends," explained Sammer.
Goombah's sustainable advantage is the combination of its pending
patents for statistical algorithms and massively-distributed architecture.
This technology delivers on the promise of collaborative filtering for
music by distributing the large computational load to the users'
underutilized desktop. Users get immediate quality recommendations and the
processing capacity grows with the community, minimizing the company's
investment in infrastructure.
The company's core technology enables the processing of very large data
sets associated with music recommendations. All of the music tracks in
every user's library are considered by Goombah when evaluating a taste
profile. The ability to analyze all of the information, with no need to
reduce it into a summary form, allows for the precise matching of dynamic
taste profiles, yielding high quality and varied recommendations.
In addition to precision, the Goombah technology is completely scalable
regardless of the number of users or the size of their libraries. The
inventory is unbiased and there is no limit to the amount and types of
music that can be recommended. Also, the core recommendation technology is
capable of application to other forms of digital content.
New Promotional Model: Target Audience Positioning (TAP(TM))
Goombah's precise matching technology creates an efficient promotional
model for the music industry to reach their audience niche. The TAP program
allows artists to access, through Goombah, individuals who are likely to
enjoy their music based on their taste. Already, more than 30 labels and
distributors, including Adrenaline Music, Iris Distribution, Touch and
Go/Quarterstick Records and Indie 911 have signed on with Goombah to
promote their artists.
"Toolshed has been promoting music on behalf of its label and artist
clients through Goombah since its early beta testing, and we're very
excited about what we've seen so far. It's our feeling that music
recommendations based on analysis of what is in a particular user's iTunes
library is very much the wave of the future. Our artists are finding new
fans every day through Goombah," said Dick Huey, CEO of Toolshed and new
About Emergent Music
Emergent Music, LLC is based in Brunswick, Maine, where five
experienced entrepreneurs banded together around the idea that nothing
should come between artist and audience. To download Goombah, and for more
information on Goombah and Emergent Music LLC visit http://www.goombah.com.
iTunes and iPod are trademarks of Apple Computer.
SOURCE Emergent Music, LLC