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Gordon Biersch Marzen Hits the Skies With Virgin America

 

SAN JOSE, Calif., Dec. 22 /PRNewswire/ -- Gordon Biersch Marzen is now being served on all Virgin America airlines flights in an eco-friendly 16 oz. plastic bottle.

The relationship between Virgin America and Gordon Biersch extends back to when San Francisco was vying to become the headquarters to the airline. "I jokingly promised all of the employees of Virgin America free beer for life and it seemed to do the trick," said Gordon.

Marzen is Gordon Biersch's flagship beer and is brewed in strict accordance with German purity laws dating back to the 1500's, produced at the company's state-of-the-art brewery in San Jose. It is brewed with 100% imported malted barley, hops from Bavaria, aged extensively at freezing, and naturally carbonated. The plastic bottle used for this beer is produced using Plasmax technology, which makes the bottle feel like glass and have the same qualitative attributes regarding the freshness of the beer when compared to glass. "We tasted the beers side-by-side with our glass bottles and it was impossible to tell the difference between the two," said Dan Gordon, co-founder and Director of Brewing Operations at Gordon Biersch. The bottle can be completely recycled and used to produce new plastic bottles.

About Gordon Biersch Brewing Company

Dan Gordon and Dean Biersch co-founded Gordon Biersch Brewing Company in 1988 with the goal of producing the most authentic German-style lagers outside of Germany. Soon to follow was a state-of-the-art brewing and bottling facility in San Jose, California in order to begin bottling and distributing its famed German-style lagers. Today, Gordon Biersch Brewing Company is a brewery and restaurant industry leader with 21 years of experience. The microbrew trend continues to grow, and the company is actively expanding its distribution nationwide. Since 1998, Gordon Biersch Brewing Company has more than doubled its production, increasing its capacity to 3.1 million gallons of beer annually, making Gordon Biersch Brewing Company the largest brewery in the San Francisco Bay Area. For more information, visit http://www.gordonbiersch.com.

SOURCE Gordon Biersch Brewing Company

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