A F GOT MILK? GOES INTERNATIONAL GOT MILK? GOES INTERNATIONAL
GOT MILK? Goes International. British dairy organization licenses U.S. trademark. (PRNewsFoto)[RV]
BERKELEY, CA USA
BERKELEY, Calif., March 18 /PRNewswire/ -- "GOT MILK?" -- the campaign
that changed the course of the US dairy industry and advertising in this
country -- has crossed the Atlantic. Beginning this month, Great Britain's
Milk Development Council (MDC) -- a generic promotional program for dairy
farmers in the UK -- will begin offering the GOT MILK? trademark throughout
England, Wales and Scotland.
(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20040318/LATH025 )
"GOT MILK? is a powerful call-to-action," said John Taylerson, market
development manager of the Milk Development Council. "We think it will add
great value to our milk marketing efforts."
It's still early days for GOT MILK? in Great Britain, but the MDC expects
to begin researching consumer perceptions and potential use at point-of-sale
within the next few weeks. "It's a terrific compliment to our other consumer
marketing programs," continues Taylerson.
"GOT MILK? has grown into one of the most successful 'brands' in America,"
says Jeff Manning, executive director of the California Milk Processor Board.
"Its expansion overseas reinforces that GOT MILK? is a property, not a
About the CMPB
The California Milk Processor Board was established in 1993 to make milk
more competitive and increase milk consumption in California. GOT MILK? is a
registered trademark and has been licensed nationally since 1995. A separate
Spanish-language campaign has been running in California since 1994. GOT
MILK? gifts and recipes can be viewed at http://www.gotmilk.com. The CMPB is
funded by all California milk processors and administered by the California
Department of Food and Agriculture.
About the MDC
The Milk Development Council (MDC) is a Public Body established by the
Agriculture Minister in Great Britain following the reorganization of the milk
industry at the end of 1994.
Its primary purpose is to fund research and development, nutritional and
educational advice, livestock improvement, the gathering and publication of
statistics and the generic promotion of milk and dairy products, to improve
the profitability and competitiveness of Great Britain's dairy farmers.
The MDC is funded by a statutory levy on all milk sold off farms in Great
Britain, producing an annual budget in the region of 7.5m pounds sterling.
SOURCE The California Milk Processor Board