GPTMC Awards $250,000 in Grants to Support Cultural Tourism Grant Recipients Will Promote The Many Cultural Experiences Available In

Philly



    PHILADELPHIA, Aug. 22 /PRNewswire/ -- The Greater Philadelphia Tourism
 Marketing Corporation (GPTMC) today announced marketing grants awarded to
 28 Philadelphia-area organizations totaling $250,000 for projects that will
 draw more tourists to the region. Since 1997, GPTMC has awarded more than
 265 marketing grants totaling nearly $4.5 million to compelling and
 marketable events, exhibitions and special projects.
     Grant proposals submitted to GPTMC were evaluated by an outside
 committee on the following criteria: the compelling nature of the project,
 the potential to positively impact the region's image, potential to attract
 visitors and overnight stays, potential to generate news stories and gain
 attention from the press, strength of partner relationships and marketing
 plans.
     The 2007-2008 grant recipients will receive funding to promote the many
 cultural experiences in the region. Among the organizations that received
 grants: Annenberg Center for the Performing Arts for its Festivals
 Collaborative project, a joint marketing initiative of the Philadelphia
 International Children's Festival; Odunde; First Person Arts; Philadelphia
 Film Festival; and Philadelphia Live Arts Festival & Philly Fringe. Other
 recipients include Cliveden of the National Trust, the Opera Company of
 Philadelphia, People's Light & Theatre, the Rosenbach Museum & Library and
 the Brandywine Valley Wine Trail.
     In addition, GPTMC awarded several grants to organizations that appeal
 to many kinds of travelers. The African American Museum in Philadelphia
 will use its grant to raise the profile of the museum among local and
 national visitors, while the American Women's Heritage Society, Inc. will
 put its grant toward the promotion of the Belmont Mansion Underground
 Railroad Museum. Taller Puertorriqueno, Inc., which celebrates Puerto Rican
 and Latino cultural heritage, received a grant for three special events
 during Hispanic Heritage Month, and the Philadelphia Chinatown Development
 Corporation received a grant to promote the 2008 Chinatown Festival.
     GPTMC also provided one collective grant to the Women's Committee of
 the University of Pennsylvania, the Women's Committee of the Philadelphia
 Museum of Art and the Women's Board of the Pennsylvania Academy of the Fine
 Arts. This grant will help promote Philadelphia Falls for the Arts,
 showcasing the city as a major destination for art lovers and collectors
 with three major art shows occurring three weekends in a row this fall.
     For a full list of this year's grantees, visit
 www.gophila.com/pressroom.
     The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes
 Philadelphia and The Countryside(TM) a premier destination through
 marketing and image building that increases business and promotes the
 region's vitality. For more information about travel to Philadelphia, visit
 www.gophila.com or call the Independence Visitor Center, located in
 Independence National Historical Park, at (800) 537-7676.
 
 

SOURCE The Greater Philadelphia Tourism Marketing Corporation

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