PHILADELPHIA, Aug. 22 /PRNewswire/ -- The Greater Philadelphia Tourism Marketing Corporation (GPTMC) today announced marketing grants awarded to 28 Philadelphia-area organizations totaling $250,000 for projects that will draw more tourists to the region. Since 1997, GPTMC has awarded more than 265 marketing grants totaling nearly $4.5 million to compelling and marketable events, exhibitions and special projects. Grant proposals submitted to GPTMC were evaluated by an outside committee on the following criteria: the compelling nature of the project, the potential to positively impact the region's image, potential to attract visitors and overnight stays, potential to generate news stories and gain attention from the press, strength of partner relationships and marketing plans. The 2007-2008 grant recipients will receive funding to promote the many cultural experiences in the region. Among the organizations that received grants: Annenberg Center for the Performing Arts for its Festivals Collaborative project, a joint marketing initiative of the Philadelphia International Children's Festival; Odunde; First Person Arts; Philadelphia Film Festival; and Philadelphia Live Arts Festival & Philly Fringe. Other recipients include Cliveden of the National Trust, the Opera Company of Philadelphia, People's Light & Theatre, the Rosenbach Museum & Library and the Brandywine Valley Wine Trail. In addition, GPTMC awarded several grants to organizations that appeal to many kinds of travelers. The African American Museum in Philadelphia will use its grant to raise the profile of the museum among local and national visitors, while the American Women's Heritage Society, Inc. will put its grant toward the promotion of the Belmont Mansion Underground Railroad Museum. Taller Puertorriqueno, Inc., which celebrates Puerto Rican and Latino cultural heritage, received a grant for three special events during Hispanic Heritage Month, and the Philadelphia Chinatown Development Corporation received a grant to promote the 2008 Chinatown Festival. GPTMC also provided one collective grant to the Women's Committee of the University of Pennsylvania, the Women's Committee of the Philadelphia Museum of Art and the Women's Board of the Pennsylvania Academy of the Fine Arts. This grant will help promote Philadelphia Falls for the Arts, showcasing the city as a major destination for art lovers and collectors with three major art shows occurring three weekends in a row this fall. For a full list of this year's grantees, visit www.gophila.com/pressroom. The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside(TM) a premier destination through marketing and image building that increases business and promotes the region's vitality. For more information about travel to Philadelphia, visit www.gophila.com or call the Independence Visitor Center, located in Independence National Historical Park, at (800) 537-7676.
SOURCE The Greater Philadelphia Tourism Marketing Corporation