NEW YORK, June 6 /PRNewswire/ -- Grammy Award-winning artist Mary J. Blige
is presenting a lot more than just her highly anticipated "Mary Tour" this
summer as she visits AIDS charities nationwide which will receive more than a
half a million dollars from the M.A.C Cosmetic's AIDS Fund. As one of the
faces of VIVA GLAM III, M.A.C's sultry lipstick shade made exclusively to
raise money for the M.A.C AIDS Fund, soulful, sexy Mary J. will make official
check presentations to nine charities across the country and have a firsthand
look at the strides made through the Fund.
To kick off her 33-city "Mary Tour," Mary J. will join M.A.C President
John Demsey in Los Angeles on June 9th to donate $50,000 to Project Angel
Food, a charity that delivers free food to more than 1,200 men, women and
children living with HIV and AIDS in the Los Angeles area. M.A.C's donation
to Project Angel Food is in keeping with the company's philanthropic mission -
- to supply day-to-day essentials such as food, clothes, medicine, childcare
and education to those living with AIDS. Mayor Richard Riordan will
officially commend Mary J. Blige and John Demsey for their efforts on behalf
of the M.A.C AIDS Fund and urge Angelinos to support M.A.C's campaign.
Other charities Mary J. will visit in order to reach out to volunteers and
survivors along her tour include:
-- Tuesday's Child (Boston, MA) on June 16th
-- God's Love We Deliver (New York, NY) on June 19th
-- Children Affected by AIDS Foundation (Chicago, IL) on June 23rd
-- Project Open Hands/Atlanta (Atlanta, GA) on July 1st
-- AIDS Taskforce of Greater Cleveland (Cleveland, OH) on July 21st
-- Open Arms Minnesota (Minneapolis, MN) on August 1st
-- ANSA (Washington D.C.) on August 12th
-- DIFFA Dallas (Dallas, TX) on August 19th
The M.A.C AIDS Fund will be making additional donations totaling $600,000
to local AIDS organizations, including: Camp Amerikids (Oakdale, CT); Loving
Arms (Memphis, TN); Angels Foundation (Savannah, GA); Belle Reve (New Orleans,
LA); AIDS Service Agency of North Carolina (Raleigh, NC); AIDS Coalition of
Southern New Jersey (Camden, NJ); Michigan Jewish AIDS Project (Detroit, MI);
Food Outreach (St. Louis, MO); Dishes Project Houston (Houston, TX); and
Chicken Soup Brigade (Seattle, WA).
Since 1994, much of the backing for the M.A.C AIDS Fund has come from
sales of its VIVA GLAM lipsticks, which were first introduced by performer
RuPaul and then by singer k.d. lang. One hundred percent of the proceeds of
VIVA GLAM lipsticks go to the fund, with M.A.C absorbing all production and
administrative costs and M.A.C's retail partners generously foregoing their
portion of the profits. Joining Mary in representing VIVA GLAM III is
flamboyant rapper Lil' Kim who can be seen alongside Mary in VIVA GLAM ads.
The VIVA GLAM advertisements, shot by famed photographer David Lachapelle, are
the only advertising M.A.C invests in for the company's entire makeup line.
M.A.C currently leads the entire cosmetic industry in lipstick sales in the
US. Since hitting cosmetic counters on March 16, 2000, VIVA GLAM III has hit
record sales, already raising more than $650,000 for the Fund.
Grammy winner Mary J. Blige, known as the queen of hip-hop soul, became an
instant sensation with her 1992 debut album, "What's the 411." Her current
album, "Mary," was one of the most highly acclaimed releases of 1999, and was
nominated for three Grammies.
M.A.C, a division of Estee Lauder, has been a corporate leader in the
fight to support people with AIDS since 1994. M.A.C AIDS Fund has raised more
than $14 million to date, supporting over 300 agencies in Canada, the United
States, Europe and Asia that help people living with HIV and AIDS by supplying
day-to-day essentials such as food, clothes, medicine, childcare and
education. For more information on the M.A.C AIDS Fund or to make a donation
SOURCE M.A.C Cosmetics