SANTA MONICA, Calif., Aug. 19, 2011 /PRNewswire/ -- GraphEffect, the leading Facebook marketing and advertising management platform for agencies and Fortune 500 brands, today announced that its proprietary Facebook lookalike targeting system has been released from beta. The system, which enables advertisers to target Facebook users with behavioral characteristics not explicitly expressed in their profiles, is the result of over fifteen months of analysis, development and testing with numerous Fortune 100 companies.
The GraphEffect platform is built on top of Facebook's marketing APIs. GraphEffect was one of the early participants in the Facebook Ads API beta program, and works with brands including American Express, GE, Microsoft, Clinique, and others by optimizing their media spend to convert the type of users who buy and interact with their products and services.
"Facebook marketing is about reaching the people who care about your brand, engaging them, and empowering them to amplify their message to their friends. By officially launching lookalike targeting, we can provide an incredibly valuable additional layer of intelligence to our clients through our SaaS platform" said James Borow, CEO of GraphEffect.
GraphEffect has also announced that it has added four senior digital media executives to its advisory board. Brandon Berger, Bob Dees, Peter Hershberg, and Dave Knox have joined the GraphEffect advisory board, and will be providing strategic counsel and guidance to the GraphEffect executive team.
"We are very excited to be adding Brandon, Bob, Peter, and Dave to our advisory board," said Clark Landry, Executive Chairman of GraphEffect. "Each brings a wealth of digital media experience and knowledge to the advisory board that is relevant to our mission of helping agencies and brands leverage word of mouth marketing at scale."
Brandon Berger is Chief Digital Officer, Worldwide, at Ogilvy & Mather. Previously, he ran the digital media practice at MDC Partners.
Bob Dees is Senior Vice President of Strategy at SpotXchange, the largest global marketplace of video ad inventory, where he is responsible for developing and managing new video ad initiatives. Bob previously ran media strategy and execution for Procter & Gamble.
Peter Hershberg is President of SocialFlow, the world's first and only social messaging optimization platform that uses data science and analysis to deliver greater engagement on Twitter. Previously, Peter was co-founder and CEO of leading search and social media marketing firm Reprise Media, which was acquired by Interpublic Group in April, 2007.
Dave Knox is CMO at Rockfish Interactive, a leading digital marketing agency, and a partner at Rockfish Brand Ventures. He is also co-founder of The Brandery, a seed-stage consumer marketing venture accelerator.
GraphEffect is the leading Facebook marketing and advertising management platform for agencies and Fortune 500 brands. GraphEffect was one of the early participants in the Facebook Ads API beta program, and works with brands including American Express, GE, Microsoft, Clinique, and others by optimizing their media spend to convert the type of users who buy and interact with their products and services.