SALT LAKE CITY, June 18 /PRNewswire/ -- For Great American Cookies, being
in the business of fun for a quarter of a century is an occasion that's simply
too sweet to overlook.
To Great American Cookies, a 316-store cookie retail giant, the upcoming
birthday marks more than just a calendar date the first store opened - it
celebrates 25 years of Great American tradition. Appropriately, Great American
Cookies will celebrate July 4th with extra vigor this year to mark its own
25th year, along with the nation's birthday.
"It's appropriate that we center our anniversary around America's
birthday," said Melissa Hallenbeck, Brand Manager of Great American Cookies.
"For 25 years, we have built an American tradition for customers with great
tasting products and a genuinely fun culture."
To mark this special occasion, Great American Cookie stores throughout the
nation will treat customers to a patriotic celebration, including a
Sweepstakes (running through July 15, 2002), in which the grand prize is a
Caribbean cruise from Carnival Cruise Lines(R). (Other prizes include $2,500
cash, free cookie certificates for a year and cookie tins filled with a dozen
cookies.) Customer giveaways will include a coupon book, custom magnets and
mugs illustrating a 25th anniversary logo. Stores will also promote their
annual Americana patriotic Cookie Cakes that will include American Flag &
Heart Flag Cookie Cake designs, as well as a new "God Bless America" 16"
Cookie Cake design. For more information, visit www.greatamericancookies.com.
"We encourage all of our franchisees and store managers to have fun with
this 25th anniversary campaign," said Frann Wolfe, senior vice president of
marketing. "We take the fun aspect of our business very seriously - every
owner and manager is charged with 'sharing the fun of cookies' with every
customer that visits our stores."
In its 25 years of sharing the fun of cookies, Great American Cookies has
creatively celebrated such special occasions as participating in the 1984
Worlds Fair in New Orleans; developing the world's largest cookie that spanned
across one shopping mall's lower atrium area; creating a giant dinosaur-shaped
cookie cake to welcome a new dinosaur exhibit to Fern Bank Museum in Atlanta,
and participating in kid's demonstrations, with one franchisee who lures
customers in with magic tricks and tasty treats.
Great American Cookies, most noted for its signature Cookie Cakes," began
baking its way into American's hearts and stomachs in 1977, when company co-
founder Arthur Karp shared his grandmother's favorite chocolate chip cookie
recipe with business partner Michael Coles. That year, they opened their first
store in Georgia's Perimeter Mall. The first franchised store opened in 1978.
From this one store and one recipe, Great American Cookies expanded in
malls across the country and developed a complete line of cookies, brownies
and cookie cakes. Four years ago, the phenomenal success of Great American
Cookies attracted the attention of the Salt Lake City-based Mrs. Fields'
Famous Brands, the leading retailer and franchiser of "baked on premise" snack
products in the United States. Mrs. Fields acquired Great American Cookies in
Great American Cookies' motto, "Share the FUN of Cookies," has allowed the
25-year-old company to strengthen the brand through the inception of unique
cookie cake designs (over 100 to choose from), and volume discounts to
encourage corporate and large party orders. The brand prides itself on
delivering fresh baked superior quality products to its customers, and
emphasizes a fun and entertaining experience for customers.
Great American Cookies, operator and franchiser of mall-based specialty
retail cookie outlets, is a subsidiary of Mrs. Fields Famous Brands, Inc. The
system has 316 retail outlets, including 106 corporate stores and 210
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SOURCE Great American Cookies