BLOOMFIELD HILLS, Mich., June 23 /PRNewswire/ -- Great Expressions Dental
Centers, the largest provider of dental services in southeastern Michigan, is
offering a FREE dental identification system for children called
Toothprints(R), with the support of WB20 Detroit. This free service is
available at all 45 local Great Expressions locations, for a limited time only
-- June 28 to July 28, 2004.
Great Expressions understands that the greatest fear facing parents today
is that their child might get lost, or worst yet, abducted. This simple
product gives the authorities the forensic information needed to assist in
locating or identifying a missing or abducted child.
Toothprints(R) is a simple procedure where a child is asked to bite down
on a heated arch-shaped wafer. After only a few minutes, the wafer is placed
inside a plastic bag and given to the parent for safekeeping. In such a short
time, parents are given the peace of mind in knowing that they have the tools
needed to assist authorities in the event of an emergency.
Like fingerprints, tooth characteristics are unique to every person --
even identical twins can have different tooth positions. What sets
Toothprints apart is, unlike fingerprints, Toothprints(R) also gives a second
line of defense to families -- a child's DNA.
According to the Director of the National Center for Missing and Exploited
Children, Peter Banks, there can be sufficient amounts of proteins in the
saliva that remain on the wafer from which a DNA test can be successfully
performed. In addition, Toothprints(R) may also be used as an article for
scent dogs when tracking a missing child.
Great Expressions is enthusiastically offering this service to the
community, free of charge, in the hopes that no one will ever need to use it!
For more information on Toothprints, contact Kerr Corporation, toll free
phone in the US/Canada 800-537-7132 or on the web at
http://www.kerrdental.com . Kerr Corporation is a subsidiary of Sybron Dental
Specialties, a member of the New York Stock Exchange (SYD).
For more information on Great Expressions Dental Centers, toll free phone
888-SMILE-80 or on the web at http://www.greatexpressions.com . Great
Expressions Dental Centers, a Michigan based company, owns and operates 65
dental offices in 4 states -- Michigan, Ohio, Virginia and Georgia.
GEDC Contact information: Kristin Bard, Assistant to the CEO
Direct Phone: 1-248-203-1103
SOURCE Great Expressions Dental Centers