2014

Great Games Never Go Out of Style 'Atari(R) Flashback 2.0' Announced



- Plug-and-Play Console Celebrates 30th Anniversary of Pong(R) -



    NEW YORK, April 27 /PRNewswire-FirstCall/ -- In response to consumer and
 retailer demands, Atari, Inc. (Nasdaq:   ATAR) today announced the summer launch
 of Atari(R) Flashback 2.0, the follow-up to the holiday 2004 hit, the Atari(R)
 Flashback Classic Game Console, which shipped more than 550,000 units to
 retail.  Atari Flashback 2.0 will be modeled after the pioneering Atari 2600
 console and heralds in the 30th anniversary of Pong(R), the first arcade game
 created for the home which started the revolution that has today turned into a
 $10 billion industry.
     The Atari Flashback 2.0 will feature Pong as well as 40 other classic
 games including Asteroids(R), Centipede(R), Millipede(R), Lunar Lander(TM),
 Breakout(R), Missile Command(R), Combat(TM) as well as retro game and arcade
 classics that have never before been released for the home console.  Atari
 Flashback 2.0 will feature the same wood grain paneling and look of the Atari
 2600, and will capture the feel through two classic joysticks for multi-player
 competition and vintage controls.
     "The Atari Flashback series harkens back to the early days of video games
 where the simplicity of design and the addictive game mechanics connected
 instantly with audiences of all ages.  Even in this day of advanced and more
 complex gameplay, these legacy games continue to elicit fantastic reactions
 via the on-screen action, and again, to a wide and broad audience," said Wim
 Stocks, Executive Vice President, Sales, Marketing, Licensing and
 Distribution.  "Now, on the 30th anniversary of Pong -- the grandfather of all
 video games -- it is fitting that we begin to commemorate this milestone with
 the launch of Atari Flashback 2.0."
     The Atari Flashback 2.0 promises to deliver the same gaming sights, sounds
 and action as the original Atari 2600.  To ensure this authenticity, Atari has
 engineered the tools and code of the original games for reproduction on modern
 chip technology.
     "Unlike other nostalgia gaming products on the market, the Atari Flashback
 is the real McCoy and the games included are originals, not third-party
 ports," said Curt Vendel, president of the Atari Historical Society and
 contributing producer for Atari Flashback 2.0.  "Atari has traveled back in
 time to recall an era where the experience was paramount to the technological
 bells and whistles."
     Developed by Atari, the Atari Flashback 2.0 will be available early this
 summer for under $30 at retailers nationwide.
 
     About Atari
     New York-based Atari, Inc. (Nasdaq:   ATAR) develops interactive games for
 all platforms and is one of the largest third-party publishers of interactive
 entertainment software in the U.S.  The Company's 1,000+ titles include hard-
 core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM),
 Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament
 2004, and Unreal(R) Championship; and mass-market and children's games such as
 Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM),
 Dragon Ball Z(R) and RollerCoaster Tycoon(R).  Atari, Inc. is a majority-owned
 subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the
 largest interactive games publisher in Europe.  For more information, visit
 http://www.atari.com.
 
     ATARI, the ATARI logo, and classic Atari game titles and logos are
 trademarks or registered trademarks of Atari Interactive, Inc. or its
 affiliates.  All other trademarks are the property of their respective owners.
 
 

SOURCE Atari, Inc.

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