PHILADELPHIA, May 16 /PRNewswire/ -- The Greater Philadelphia Tourism
Marketing Corporation (GPTMC) released its annual report, entitled Tourism
2008 Report to the Region, to members of the local, regional and national
tourism and hospitality industry. Distribution of the report, themed "More
Partners, More Promotions, More People" coincides with National Tourism
Week, taking place May 10-18, 2008. The 50-page report provides a
comprehensive snapshot of the previous year and a look toward the future of
the region. Tourism 2008 also details how the Philadelphia region received
$10.44 billion in direct, indirect and induced visitor spending in 2006
(the most recent year numbers are available).
The report includes important statistics and examines the marketing of
Greater Philadelphia. Here are just a few of the findings:
-- Of the $10.44 billion in visitor spending impact in 2006, leisure
visitors accounted for $6.26 billion.
-- Visitors have increased their spending on a two-night stay 48.8%
between the summer of 2004 and the summer of 2007, when spending
-- 76% of GPTMC survey respondents said they would return to Philadelphia
for another leisure trip in the next year; 75% of respondents rate
Philadelphia as "excellent" for the number of things for tourists to
-- Individual leisure travelers filled 32% of regional hotel rooms,
accounting for 2,566,000 occupied room nights.
-- Advertising impressions in 2007 reached 666,161,318 through broadcast
and cable TV, radio, print, Internet and outdoor advertising.
-- 5.4 million visits to gophila.com in 2007, up 19% since 2006, came from
people in all 50 states and 38 countries.
-- The media relations team placed 2,982 stories, resulting in 867,525,270
-- The average Philadelphia overnight visitor demographics, including age
(42.75) and annual household income ($80,660), are compared to
-- New Logo: The reasoning behind the creation of the GPTMC's new
-- Strategic Plan: GPTMC's plan for marketing Philadelphia as a tourism
destination over the next several years, including upcoming challenges
and opportunities the Philadelphia region will face
-- Marketing Plan: A breakdown of 14 strategies that guide the marketing
of the five-county Philadelphia region and GPTMC's campaigns
-- Marketing A More Fun Philadelphia: An analysis of 10 of GPTMC's
campaigns over the last year and the ways GPTMC collaborates with
regional organizations to reach more people
-- Advertising, Communications, gophila.com And Hotel Efforts: Key efforts
and accomplishments from each of GPTMC's departments, which together
make up the Greater Philadelphia tourism story
-- Research: Visitor volume, economic impact and other statistics from
interviews, focus groups and surveys conducted throughout the year
To get a free copy of the report:
-- Order a copy at gophila.com/tourismreport.
-- Download a PDF at gophila.com/research.
-- Stop by GPTMC's office at 30 S. 17th Street, Suite 1710, Philadelphia.
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes
Philadelphia and The Countryside(R) a premier destination through marketing
and image building that increases business and promotes the region's
vitality. For more information about travel to Philadelphia, visit
www.gophila.com or call the Independence Visitor Center, located in
Independence National Historical Park, at (800) 537-7676.
SOURCE The Greater Philadelphia Tourism Marketing Corporation