Greater Philadelphia Tourism Marketing Corporation Releases Annual Report During National Tourism Week
Tourism 2008 Looks Back At 2007 And Previews What's Ahead
PHILADELPHIA, May 16 /PRNewswire/ -- The Greater Philadelphia Tourism Marketing Corporation (GPTMC) released its annual report, entitled Tourism 2008 Report to the Region, to members of the local, regional and national tourism and hospitality industry. Distribution of the report, themed "More Partners, More Promotions, More People" coincides with National Tourism Week, taking place May 10-18, 2008. The 50-page report provides a comprehensive snapshot of the previous year and a look toward the future of the region. Tourism 2008 also details how the Philadelphia region received $10.44 billion in direct, indirect and induced visitor spending in 2006 (the most recent year numbers are available). The report includes important statistics and examines the marketing of Greater Philadelphia. Here are just a few of the findings:
The Numbers: -- Of the $10.44 billion in visitor spending impact in 2006, leisure visitors accounted for $6.26 billion. -- Visitors have increased their spending on a two-night stay 48.8% between the summer of 2004 and the summer of 2007, when spending reached $1,009. -- 76% of GPTMC survey respondents said they would return to Philadelphia for another leisure trip in the next year; 75% of respondents rate Philadelphia as "excellent" for the number of things for tourists to do. -- Individual leisure travelers filled 32% of regional hotel rooms, accounting for 2,566,000 occupied room nights. -- Advertising impressions in 2007 reached 666,161,318 through broadcast and cable TV, radio, print, Internet and outdoor advertising. -- 5.4 million visits to gophila.com in 2007, up 19% since 2006, came from people in all 50 states and 38 countries. -- The media relations team placed 2,982 stories, resulting in 867,525,270 impressions. -- The average Philadelphia overnight visitor demographics, including age (42.75) and annual household income ($80,660), are compared to nationwide travelers. Marketing Story: -- New Logo: The reasoning behind the creation of the GPTMC's new corporate logo -- Strategic Plan: GPTMC's plan for marketing Philadelphia as a tourism destination over the next several years, including upcoming challenges and opportunities the Philadelphia region will face -- Marketing Plan: A breakdown of 14 strategies that guide the marketing of the five-county Philadelphia region and GPTMC's campaigns -- Marketing A More Fun Philadelphia: An analysis of 10 of GPTMC's campaigns over the last year and the ways GPTMC collaborates with regional organizations to reach more people -- Advertising, Communications, gophila.com And Hotel Efforts: Key efforts and accomplishments from each of GPTMC's departments, which together make up the Greater Philadelphia tourism story -- Research: Visitor volume, economic impact and other statistics from interviews, focus groups and surveys conducted throughout the year To get a free copy of the report: -- Order a copy at gophila.com/tourismreport. -- Download a PDF at gophila.com/research. -- Stop by GPTMC's office at 30 S. 17th Street, Suite 1710, Philadelphia. The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside(R) a premier destination through marketing and image building that increases business and promotes the region's vitality. For more information about travel to Philadelphia, visit www.gophila.com or call the Independence Visitor Center, located in Independence National Historical Park, at (800) 537-7676.
SOURCE The Greater Philadelphia Tourism Marketing Corporation
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