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Green Innovations Advances Distribution Approval Process with Federated Group

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MIAMI, March 4, 2013 /PRNewswire/ -- Green Innovations Ltd. (OTCQB: GNIN) (OTCBB: GNIN) ("Green Innovations" or the "Company") is pleased to announce that its wholly-owned subsidiary, Green Hygienics, Inc. ("Green Hygienics"), is currently in the process of obtaining final approval for several of its flagship products to be distributed by Federated Group, a leading grocery private label brand developer, owner, and marketer in the United States.

"We are very pleased that Federated Group has expressed an interest in working with us to build distribution for our brands and I am confident that each of the 15 products currently being evaluated for sale within their member group will exceed their quality and value standards," stated Tray Harrison, National Sales Manager of Green Hygienics.  "Following the successful conclusion of this short approval process, we will gain access to Federated Group's industry expertise and the ability to supply our products directly to their extensive national wholesale distribution network.  We anticipate that this will lead to numerous potential purchase orders from Federated Group clients."

Since establishing the legendary Red & White brand more than 85 years ago, Federated Group has grown into one of the largest wholesale buying groups in the United States.  Federated Group's food service buying division consolidates products for supply to some of the largest wholesalers and grocery distribution chains.  This includes Bozzutos, Brookshire Brothers, Core-Mark, Piggly Wiggly, and Winco Foods to name a few. 

Federated Group distributes products to several thousand retailers throughout the country using these established channels.  For example, founded in 1888, Core-Mark provides distribution and logistics services as well as marketing programs to over 29,000 retail locations across the United States and Canada through its 28 distribution centers.  There are also more than 600 Piggly Wiggly stores in 17 states.  All Piggly Wiggly stores are independently owned and operated, and are located primarily throughout the Southeast and as far north as Wisconsin.  Piggly Wiggly, LLC is an affiliate of C&S Wholesale Grocers, Inc., ranked as the 10th largest privately held company in the nation by Forbes magazine in 2010.

About Green Innovations Ltd.

Green Innovations Ltd., through its wholly-owned subsidiary Green Hygienics, Inc., is the exclusive licensed North American distributor of American Hygienics Corporation's 100% tree-free bamboo-based product line, including personal care and paper-based goods.  The Company provides consumers the opportunity to enjoy high-quality and performance eco-friendly goods from dedicated experts that have been producing bamboo products for over a decade, along with the cost-benefit of local raw material manufacturing, and the satisfaction of knowing that by using these products they are doing their part to reduce their carbon footprint and to continue the movement towards a more healthy and sustainable planet. 

For further information regarding Green Innovations Ltd., contact:
Green Innovations Investor Relations
(866) 947-5567 (Toll-free)
E-mail: investor@greeninnovationsltd.com
Website: www.greeninnovationsltd.com

Disclaimer

This press release contains "forward-looking statements".  Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, and specifically references to future potential purchase orders from Federated or their from members of the Federated distribution network.  The reader can identify these forward-looking statements by forward-looking words such as "may," "will," "expect," "potential," "anticipate," "forecast," "believe," "estimate," "project," "plan," "continue" or similar words.  The reader should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information.  Forward-looking statements include, but are not limited to, statements regarding potential products, customers, revenues, expansion efforts, and future plans and objectives of Green Innovations Ltd. ("Green Innovations").  The risk factors listed in our disclosure documents and the cautionary language on this website provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by Green Innovations in its forward-looking statements. Actual results relating to, among other things, product launch, sales, customer acceptance and market share could differ materially from those currently anticipated in such statements.  Factors affecting forward-looking statements include: consumer preferences, competition from more established brands, ability to develop market share; changes in the operating costs; changes in economic conditions, foreign exchange and other financial markets; changes of the interest rates on borrowings; hedging activities that Green Innovations develops or produces; changes in the investments levels; litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which Green Innovations operates; technological, mechanical and operational difficulties encountered in connection with Green Innovations' development activities; and labor relation matters and costs.  The reader should refer to the risk disclosures set out in the periodic reports and other disclosure documents filed by Green Innovations from time to time with the Securities and Exchange Commission and other regulatory authorities.

SOURCE Green Innovations Ltd.



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