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Green Innovations Subsidiary Signs Breakthrough Private Label Supplier Agreement with Federated Foods

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MIAMI, April 11, 2013 /PRNewswire/ -- Green Innovations Ltd. (OTCQB: GNIN) (OTCBB: GNIN) ("Green Innovations" or the "Company") is pleased to announce that its wholly-owned subsidiary, Green Hygienics, Inc. ("Green Hygienics"), has signed a Supplier Agreement (the "Agreement") with Federated Foods, LLC ("Federated"), a leading grocery private label brand developer, owner, and marketer in the United States.

Under terms of the Agreement, Green Hygienics has appointed Federated as its sales and marketing representative to solicit orders for products manufactured, produced, or supplied by Green Hygienics bearing various proprietary trade names and trademarks owned or managed by Federated, including the well-known national private label brands Hy-Top, Parade, Red & White, and Better Valu.  The wide range of products covered by this Agreement include, but are not limited to, moist towlettes (wet wipes), household cleaning wipes, and our own trademarked product line.

"The successful completion of this Agreement has been more than seven months in the making, but now after all that hard work, we are finally approved to supply our products as  Federated private labels brands direct to their customers," stated Tray Harrison, National Sales Manager of Green Hygienics.  "Going forward in the very near term, we expect to quickly complete the private label packaging modifications required for each brand and anticipate immediately starting the process of utilizing our sales network to directly approach Federated customers to secure purchase orders."

Federated Group serves retailers, wholesalers and distributors across the U.S.

About Green Innovations Ltd.

Green Innovations Ltd., through its wholly-owned subsidiary Green Hygienics, Inc., is the exclusive licensed North American distributor of American Hygienics Corporation's 100% tree-free bamboo-based product line, including personal care and paper-based goods.  The Company provides consumers the opportunity to enjoy high-quality and performance eco-friendly goods from dedicated experts that have been producing bamboo products for over a decade, along with the cost-benefit of local raw material manufacturing, and the satisfaction of knowing that by using these products they are doing their part to reduce their carbon footprint and to continue the movement towards a more healthy and sustainable planet. 

For further information regarding Green Innovations Ltd., contact:

Green Innovations Investor Relations
(866) 947-5567 (Toll-free)
E-mail: investor@greeninnovationsltd.com
Website: www.greeninnovationsltd.com

Disclaimer

This press release contains "forward-looking statements".  Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, and specifically references to future potential purchase orders from Federated or from members of the Federated distribution network.  The reader can identify these forward-looking statements by forward-looking words such as "may," "will," "expect," "potential," "anticipate," "forecast," "believe," "estimate," "project," "plan," "continue" or similar words.  The reader should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information.  Forward-looking statements include, but are not limited to, statements regarding potential products, customers, revenues, expansion efforts, and future plans and objectives of Green Innovations Ltd. ("Green Innovations").  The risk factors listed in our disclosure documents and the cautionary language on this website provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by Green Innovations in its forward-looking statements. Actual results relating to, among other things, product launch, sales, customer acceptance and market share could differ materially from those currently anticipated in such statements.  Factors affecting forward-looking statements include: consumer preferences, competition from more established brands, ability to develop market share; changes in the operating costs; changes in economic conditions, foreign exchange and other financial markets; changes of the interest rates on borrowings; hedging activities that Green Innovations develops or produces; changes in the investments levels; litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which Green Innovations operates; technological, mechanical and operational difficulties encountered in connection with Green Innovations' development activities; and labor relation matters and costs.  The reader should refer to the risk disclosures set out in the periodic reports and other disclosure documents filed by Green Innovations from time to time with the Securities and Exchange Commission and other regulatory authorities.

SOURCE Green Innovations Ltd.



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