Green Schools the Hottest Market for Green Building According to McGraw-Hill Construction's Latest Research

McGraw-Hill Construction Releases the Education Green Building SmartMarket

Report at the Council of Educational Facility Planners International's 5th

High Performance Schools Symposium

Jan 26, 2007, 00:00 ET from McGraw-Hill Construction

    SCOTTSDALE, Ariz., Jan. 26 /PRNewswire/ -- Today, McGraw-Hill
 Construction (MHC), part of The McGraw-Hill Companies (NYSE:   MHP), releases
 the latest issue of its SmartMarket Report(TM) series, detailing its
 findings of market research into green building in the education
 construction sector. The report will be released at the Council of
 Educational Facility Planners International (CEFPI) 5th Annual High
 Performance Schools Symposium. CEFPI and the U.S. Green Building Council
 (USGBC) were co-sponsors of the report.
     MHC found that the education sector is the fastest-growing market for
 green building, good news for the industry, given that education
 construction is the largest construction sector, by value, at $53 billion
 for 2007. MHC focused on the education sector because of the specific
 sensitivities children have to indoor air pollutants and environments, as
 well as the amount of time students (at the K-12 and university levels)
 spend in these buildings.
     "The results are very exciting. Given the fact that education
 construction is worth $53 billion overall and the market indicators point
 to strong green building growth in this sector, we expect the green
 building share to be significant in five years," stated Harvey M.
 Bernstein, McGraw- Hill Construction vice president of Industry Analytics,
 Alliances and Strategic Initiatives. "Research like this will help shed
 light on this important area of green building - and help us to make the
 case to truly provide our nation's students with environments that will
 maximize their learning."
     Thomas A. Kube, Executive Director and CEO of CEFPI, concurred: "The
 findings in the SmartMarket Report are important because they confirm a lot
 of what we thought about the challenges and advantages of green schools.
 Our members have been increasingly aware of the importance of
 high-performance schools, and we will continue to use our High Performance
 Schools Symposium as a forum to help in the building and maintenance of
 more efficient and healthy schools."
     The study also found that:
     * the concern for "improved health and well-being" was the most critical
       social reason for driving education green building -- a factor that was
       not as highly rated in MHC's prior research into the commercial and
       residential green building markets;
     * fiscal advantages of green building, such as energy cost savings, are
       the major motivation behind the building of green schools and
     * higher first costs are the primary challenge to building green in this
       sector, though recent studies by Capital E and Davis Langdon point to
       minor increases in first cost increases, which are more than recouped in
       operational cost savings;
     * "operational cost decreases" resulting from green building are the most
       important trigger to faster adoption of green school building;
     * there is a strong need for access to and information on green building
       products, particularly those relating to improving health, such as
       reducing mold and indoor air pollutants;
     * across the board, the industry is calling for independent, third-party
       standards for green building products.
     "Following on the fiscal advantages of green schools found in the
 recent study by Capital E, the research in the Education Green Building
 SmartMarket Report on market perceptions and sizing provides more reasons
 to make this a priority green building market," stated Rick Fedrizzi,
 President and CEO of USGBC. "More importantly, though, it's the right thing
 to do for our future generations."
     The research results contained in the Education Green Building
 SmartMarket Report were drawn from two phases of study. The first phase
 looked at the perceptions of "green leaders" as defined as owners and
 facility managers/operators of green schools and universities. The second
 phase was a survey of a broader representation of school construction
 professionals as represented by the membership of CEFPI. Though the key
 results (above) were consistent among both phases of studies, there were
 some differences. For example, green leaders see factors such as
 "publicity," "mission statement incorporation" and "staff demand" as
 important triggers, indicating their view of increased green building
 coming from factors that make the process for green building easier. On the
 other hand, the broader educational facility planning community emphasizes
 important triggers as ones that are measurable outcomes of green building
 such as "increased health & well-being," "energy cost increases" and
 "productivity benefits."
     For more information on the Education Green Building SmartMarket Report
 or other MHC studies, go to,
 email or call (800) 591-4462.
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