GreenStone Media Launches Talk Programming for Women

Jane Fonda and Gloria Steinem Say Time is Ripe for Smart, Entertaining

Radio for Women



Sep 13, 2006, 01:00 ET from GreenStone Media

    NEW YORK, Sept. 13 /PRNewswire/ -- At a launch event yesterday evening
 at the Museum of Television & Radio in New York City, GreenStone Media
 introduced the first mass appeal, talk programming format expressly for
 women, by women. Founded by a dynamic group of women including Jane Fonda
 and Gloria Steinem, GreenStone Media is a groundbreaking network dedicated
 to meeting the unserved need for informative, topical and entertaining talk
 programming of interest to women.
     "This launch represents a new day in media -- a day in which radio for
 women, by women is a reality on the radio dial," said GreenStone board
 member Jane Fonda. "According to our research, there is an enormous market
 opportunity out there of women looking for smart and engaging talk radio.
 With very little programming that really targets women on the radio, our
 approach addresses a real need in the marketplace."
     Research has shown that women are not satisfied with the talk, news or
 information currently available on radio. In a survey conducted by PhiPower
 of more than 1,000 women, only 43 percent said they listen regularly or
 occasionally to talk radio today, whereas 74 percent said they would listen
 regularly to talk radio for women.
     "Radio continues to be one of our most personal and portable links to
 the world, making us part of a larger community," said GreenStone board
 member Gloria Steinem. "It is a constant companion at work, in the car or
 as we multi-task in our busy lives. It connects us to current events and
 issues important to both women and men. GreenStone's programming reflects
 the personal conversations women have every day -- engaging, intelligent
 and insightful discussions delivered with humor and warmth. We encourage
 women everywhere to tune in at http://www.greenstonemedia.net and talk,
 listen and connect with us."
     Currently, GreenStone produces four weekday programs providing 12 hours
 of programming a day. The morning drive features three entertainers,
 Maureen Langan, Cory Kahaney, and Nelsie Spencer, billed as "The Radio
 Ritas;" from 9 to noon, best-selling author and working mom Lisa Birnbach
 takes over; beginning in late September Rolonda Watts will broadcast from
 noon to 3; then Mo Gaffney and Shana Wride come on with their "Women Aloud"
 show in the late afternoon. Evening, weekend, and short form programs will
 soon join the line- up.
     "These talented women will deliver strong, thought-provoking, and
 emotionally relevant radio," said Susan Ness, GreenStone's President and
 CEO. "This is radio that is designed to help women navigate all aspects of
 their lives -- from current events to balancing work and family, to
 healthcare and education -- we're providing an inviting place to relax and
 enjoy insightful and engaging discussion without turning people off."
     Along with former FCC Commissioner Susan Ness, President and CEO,
 GreenStone is headed up by Executive Vice President and COO Edie Hilliard,
 whose radio career has spanned more than three decades. Ness and Hilliard
 are supported by an influential and dynamic board including Wallis
 Annenberg, Dina Dublon, Gail Evans, Jane Fonda, Carol Jenkins (Board
 Chair), Robin Morgan, Frank Osborn and Gloria Steinem.
     GreenStone Media is the new talk network for women and by women with
 offices in New York City, Los Angeles, Washington DC, and Seattle.
 GreenStone Media's mission is to bring the world to women and women to the
 world by becoming the predominant producer and syndicator of
 female-oriented talk radio programming. http://www.GreenStoneMedia.net
     For More Information:
     East Coast Contact: Maura Keaney, 202-659-7902,
 mkeaney@apcoworldwide.com
     West Coast Contact: Laura Query, 206-239-0126, lquery@apcoworldwide.com
 
 

SOURCE GreenStone Media
    NEW YORK, Sept. 13 /PRNewswire/ -- At a launch event yesterday evening
 at the Museum of Television & Radio in New York City, GreenStone Media
 introduced the first mass appeal, talk programming format expressly for
 women, by women. Founded by a dynamic group of women including Jane Fonda
 and Gloria Steinem, GreenStone Media is a groundbreaking network dedicated
 to meeting the unserved need for informative, topical and entertaining talk
 programming of interest to women.
     "This launch represents a new day in media -- a day in which radio for
 women, by women is a reality on the radio dial," said GreenStone board
 member Jane Fonda. "According to our research, there is an enormous market
 opportunity out there of women looking for smart and engaging talk radio.
 With very little programming that really targets women on the radio, our
 approach addresses a real need in the marketplace."
     Research has shown that women are not satisfied with the talk, news or
 information currently available on radio. In a survey conducted by PhiPower
 of more than 1,000 women, only 43 percent said they listen regularly or
 occasionally to talk radio today, whereas 74 percent said they would listen
 regularly to talk radio for women.
     "Radio continues to be one of our most personal and portable links to
 the world, making us part of a larger community," said GreenStone board
 member Gloria Steinem. "It is a constant companion at work, in the car or
 as we multi-task in our busy lives. It connects us to current events and
 issues important to both women and men. GreenStone's programming reflects
 the personal conversations women have every day -- engaging, intelligent
 and insightful discussions delivered with humor and warmth. We encourage
 women everywhere to tune in at http://www.greenstonemedia.net and talk,
 listen and connect with us."
     Currently, GreenStone produces four weekday programs providing 12 hours
 of programming a day. The morning drive features three entertainers,
 Maureen Langan, Cory Kahaney, and Nelsie Spencer, billed as "The Radio
 Ritas;" from 9 to noon, best-selling author and working mom Lisa Birnbach
 takes over; beginning in late September Rolonda Watts will broadcast from
 noon to 3; then Mo Gaffney and Shana Wride come on with their "Women Aloud"
 show in the late afternoon. Evening, weekend, and short form programs will
 soon join the line- up.
     "These talented women will deliver strong, thought-provoking, and
 emotionally relevant radio," said Susan Ness, GreenStone's President and
 CEO. "This is radio that is designed to help women navigate all aspects of
 their lives -- from current events to balancing work and family, to
 healthcare and education -- we're providing an inviting place to relax and
 enjoy insightful and engaging discussion without turning people off."
     Along with former FCC Commissioner Susan Ness, President and CEO,
 GreenStone is headed up by Executive Vice President and COO Edie Hilliard,
 whose radio career has spanned more than three decades. Ness and Hilliard
 are supported by an influential and dynamic board including Wallis
 Annenberg, Dina Dublon, Gail Evans, Jane Fonda, Carol Jenkins (Board
 Chair), Robin Morgan, Frank Osborn and Gloria Steinem.
     GreenStone Media is the new talk network for women and by women with
 offices in New York City, Los Angeles, Washington DC, and Seattle.
 GreenStone Media's mission is to bring the world to women and women to the
 world by becoming the predominant producer and syndicator of
 female-oriented talk radio programming. http://www.GreenStoneMedia.net
     For More Information:
     East Coast Contact: Maura Keaney, 202-659-7902,
 mkeaney@apcoworldwide.com
     West Coast Contact: Laura Query, 206-239-0126, lquery@apcoworldwide.com
 
 SOURCE GreenStone Media