SAN FRANCISCO, June 30, 2014 /PRNewswire/ -- Grey San Francisco today announced that it has been chosen as the exclusive marketing partner for The Sweetwater Music Hall, the legendary Bay Area institution that has hosted and cultivated the likes of Elvis Costello, Bonnie Raitt, Jerry Garcia, John Lee Hooker, Carlos Santana and Sammy Hagar.
The Sweetwater, which has been called "the greatest rock & roll club in the world," was recently relocated, given a multi-million dollar renovation and reopened under the leadership of Grateful Dead guitarist, Bob Weir. The premier entertainment venue now features state-of-the-art sound and streaming video technology; a sleek, modern interior; a gourmet cafe offering locally-sourced, organic fare, under the direction of celebrity chef Gordon Drysdale; signature mixology and a full performance schedule with local and national bands.
Bob Weir, leader of the club's investment group, said, "Our brand stands for real, authentic and innovative music, food and art. We are excited to work with Grey on our growth plan."
Grey San Francisco will partner with Sweetwater to grow the brand's business in California and across the nation. The agency will work across brand experience, communications, social media and customer relationship development.
"This club and brand are synonymous with American music culture," said Milan Martin, President of Grey San Francisco. "The experience of seeing a show there is unlike any other. We are honored to introduce this national treasure to a new generation of music lovers."
Grey San Francisco is the West Coast arm of Grey, the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ : WPPGY). Under the banner of "Grey Famously Effective Since 1917," the agency serves a blue-chip roster of many of the world's best known companies: Procter & Gamble, Symantec, GlaxoSmithKline, Diageo, Darden Restaurants, Pfizer, Canon, 3M, NFL, Boehringer Ingelheim, Marriott Hotels & Resorts, T.J. Maxx. Grey was named ADWEEK's "Global Agency of the Year" and AD AGE's "Agency of the Year" in 2014. (www.grey.com)
Contact: Owen Dougherty