Greyhound Improves Customer Travel Experience in the Northeast and California/Southwest
'Elevate Everything' Enhances Customer Touch Points From Terminals to Buses
DALLAS, Nov. 8 /PRNewswire/ -- Today Greyhound Lines, Inc. announced it will enhance the customer travel experience throughout the Northeast and California and the Southwest starting Nov. 15. The "Elevate Everything" program improves every customer touch point to make traveling on Greyhound more enjoyable. The initiative began as a test in June 2005, in the Chicago- Milwaukee-Minneapolis corridor and expanded to cities in Texas this summer. "Customer response in these markets was quite positive, leading Greyhound to expand the program across the country over the next 12 months," said Steve Gorman, president and chief executive officer. "Our customers will notice dramatic improvements in all aspects of the Greyhound travel experience." Greyhound customers will experience newly refurbished and clean buses inside and out. The buses feature a new livery with the running dog logo outside and more comfortable seats inside, with movable armrests, automatic footrests and magazine straps. With almost 75 percent of the fleet already refurbished and on the road, current and potential customers are being exposed to the new look and feel of Greyhound every day across the United States. Drivers and terminal employees received new uniforms and terminals have been upgraded, with many featuring new signage, plasma televisions, renovated bathrooms, new food service concepts and much more. The company is also introducing a new greeter position to answer questions and assist customers with their travel needs. And the youngest Greyhound customers will receive an activity book to entertain them as part of the new Traveling Kids Club. "The changes are meant to improve the customer experience from the moment they walk into our newly updated terminals until they step off our more comfortable, modern and clean buses," said Gorman. "We are totally committed to our efforts to rejuvenate our iconic brand and meet our customers' expectations of a more enjoyable experience." Customers can also avoid long lines at the ticket counters with the new e-ticketing feature, which allows them to print tickets purchased online and proceed straight to the gate between New York and Boston, Philadelphia, Baltimore and Washington, D.C., and Los Angeles and Las Vegas. "Elevate Everything" locations -- Nov. 15 Anaheim, Calif. Atlantic City, N.J. Bakersfield, Calif. Baltimore Boston Calexico, Calif. Claremont, Calif. El Monte, Calif. El Paso, Texas Flagstaff, Ariz. Fresno, Calif. Harrisburg, Pa. Hempstead, N.Y. Hollywood, Calif. Indio, Calif. Las Vegas Long Beach, Calif. Los Angeles Mt. Laurel, N.J. New Haven, Conn. New York Newark, N.J. Oakland, Calif. Oceanside, Calif. Oxnard, Calif. Philadelphia Phoenix Providence, R.I. Reno, Nev. Riverside, Calif. Sacramento, Calif. Salinas, Calif. San Bernardino, Calif. San Diego San Fernando, Calif. San Francisco San Jose, Calif. San Ysidro, Calif. Santa Ana, Calif. Silver Spring, Md. Stockton/Modesto, Calif. Tucson, Ariz. Washington, D.C. Wilmington, Del. About Greyhound Greyhound is the largest North American provider of intercity bus transportation, serving more than 2,400 destinations with 16,000 daily departures across the continent. The company also provides Greyhound PackageXpress (GPX), as well as charters, sightseeing and shore services. For fare and schedule information and to buy tickets call 1-800-231-2222 or visit the Web site at www.greyhound.com .
SOURCE Greyhound Lines, Inc.
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