Greyhound Improves Customer Travel Experience in the Northeast and California/Southwest

'Elevate Everything' Enhances Customer Touch Points From Terminals to Buses

Nov 08, 2006, 00:00 ET from Greyhound Lines, Inc.

    DALLAS, Nov. 8 /PRNewswire/ -- Today Greyhound Lines, Inc. announced it
 will enhance the customer travel experience throughout the Northeast and
 California and the Southwest starting Nov. 15. The "Elevate Everything"
 program improves every customer touch point to make traveling on Greyhound
 more enjoyable. The initiative began as a test in June 2005, in the
 Chicago- Milwaukee-Minneapolis corridor and expanded to cities in Texas
 this summer.
     "Customer response in these markets was quite positive, leading
 Greyhound to expand the program across the country over the next 12
 months," said Steve Gorman, president and chief executive officer. "Our
 customers will notice dramatic improvements in all aspects of the Greyhound
 travel experience."
     Greyhound customers will experience newly refurbished and clean buses
 inside and out. The buses feature a new livery with the running dog logo
 outside and more comfortable seats inside, with movable armrests, automatic
 footrests and magazine straps. With almost 75 percent of the fleet already
 refurbished and on the road, current and potential customers are being
 exposed to the new look and feel of Greyhound every day across the United
     Drivers and terminal employees received new uniforms and terminals have
 been upgraded, with many featuring new signage, plasma televisions,
 renovated bathrooms, new food service concepts and much more.
     The company is also introducing a new greeter position to answer
 questions and assist customers with their travel needs. And the youngest
 Greyhound customers will receive an activity book to entertain them as part
 of the new Traveling Kids Club.
     "The changes are meant to improve the customer experience from the
 moment they walk into our newly updated terminals until they step off our
 more comfortable, modern and clean buses," said Gorman. "We are totally
 committed to our efforts to rejuvenate our iconic brand and meet our
 customers' expectations of a more enjoyable experience."
     Customers can also avoid long lines at the ticket counters with the new
 e-ticketing feature, which allows them to print tickets purchased online
 and proceed straight to the gate between New York and Boston, Philadelphia,
 Baltimore and Washington, D.C., and Los Angeles and Las Vegas.
      "Elevate Everything" locations -- Nov. 15
      Anaheim, Calif.
      Atlantic City, N.J.
      Bakersfield, Calif.
      Calexico, Calif.
      Claremont, Calif.
      El Monte, Calif.
      El Paso, Texas
      Flagstaff, Ariz.
      Fresno, Calif.
      Harrisburg, Pa.
      Hempstead, N.Y.
      Hollywood, Calif.
      Indio, Calif.
      Las Vegas
      Long Beach, Calif.
      Los Angeles
      Mt. Laurel, N.J.
      New Haven, Conn.
      New York
      Newark, N.J.
      Oakland, Calif.
      Oceanside, Calif.
      Oxnard, Calif.
      Providence, R.I.
      Reno, Nev.
      Riverside, Calif.
      Sacramento, Calif.
      Salinas, Calif.
      San Bernardino, Calif.
      San Diego
      San Fernando, Calif.
      San Francisco
      San Jose, Calif.
      San Ysidro, Calif.
      Santa Ana, Calif.
      Silver Spring, Md.
      Stockton/Modesto, Calif.
      Tucson, Ariz.
      Washington, D.C.
      Wilmington, Del.
     About Greyhound
     Greyhound is the largest North American provider of intercity bus
 transportation, serving more than 2,400 destinations with 16,000 daily
 departures across the continent. The company also provides Greyhound
 PackageXpress (GPX), as well as charters, sightseeing and shore services.
 For fare and schedule information and to buy tickets call 1-800-231-2222 or
 visit the Web site at .

SOURCE Greyhound Lines, Inc.