Greyhound Launches First Phase of Improved Customer Travel Experience in Southeast

'Elevate Everything' Enhances Customer Touch Points From Terminals to Buses

Apr 13, 2007, 01:00 ET from Greyhound Lines, Inc.

    DALLAS, April 13 /PRNewswire/ -- Greyhound Lines, Inc. today announced
 it is launching the first phase of enhancing the customer travel experience
 throughout the Southeast starting April 15. The "Elevate Everything"
 program improves every customer touch point to create a more enjoyable
 travel experience on Greyhound. The initiative has been rolling out across
 the country over the last year with more than 80 cities improved so far.
 Other cities in the Southeast will see similar improvements in June as part
 of phase two.
     "Our customers will notice dramatic improvements at every point of
 their travel experience with Greyhound," said Steve Gorman, president and
 chief executive officer. "We expect to have our entire system complete by
 the Thanksgiving holiday travel period this year."
     Greyhound customers will experience newly refurbished and clean buses
 inside and out. The buses feature a new livery with the running dog logo
 outside and more comfortable seats inside, with movable armrests, automatic
 footrests and magazine straps. With nearly the entire fleet already
 refurbished and on the road, current and potential customers are being
 exposed to the new look and feel of Greyhound every day across the United
     Drivers and terminal employees received new uniforms, and terminals
 have been upgraded. Many terminals feature new signage, plasma televisions,
 renovated bathrooms, new food service concepts and much more.
     The company is also introducing a new greeter position to answer
 questions and assist customers with their travel needs. The youngest
 Greyhound customers will receive an activity book to entertain them as part
 of the new Traveling Kids Club.
     "The changes are meant to improve the customer experience from the
 moment they walk into our newly updated terminals until they step off our
 more comfortable, modern and clean buses," said Gorman. "We are totally
 committed to our efforts to rejuvenate our iconic brand and meet our
 customers' expectations of a more enjoyable experience."
     "Elevate Everything" locations-April 15
      Baton Rouge, La.       Knoxville, Tenn.           Montgomery, Ala.
      Biloxi, Miss.          Lake Charles, La.          Nashville, Tenn.
      Birmingham, Ala.       North Little Rock, Ark.    New Orleans
      Chattanooga, Tenn.     Memphis, Tenn.             Shreveport, La.
      Huntsville, Ala.       Mobile, Ala.
      Jackson, Miss.         Monroe, La.
     About Greyhound
     Greyhound is the largest North American provider of intercity bus
 transportation, serving more than 2,400 destinations with nearly 13,000
 daily departures across the continent. The company also provides Greyhound
 PackageXpress (GPX), as well as charters and shore services. For fare and
 schedule information and to buy tickets call 1-800-231-2222 or visit the
 Web site at .

SOURCE Greyhound Lines, Inc.