LANHAM, Md., Feb. 20 /PRNewswire/ -- Group 1 Software (Nasdaq: GSOF)
announced today the release of CODE-1 Plus International 1.5, the latest
release of the most accurate, comprehensive international address validation
solution available today. CODE-1 Plus International now has significantly
enhanced client-server capabilities, making it easier to integrate into both
batch and on-line customer relationship management (CRM) systems. For
enhanced CRM efforts, CODE-1 Plus International optimizes the data quality of
sales force automation, customer service and support, order entry and call
CODE-1 Plus International uses postal address files obtained directly from
postal administrations worldwide to validate, correct, and/or format customer
addresses for over 220 countries. Many U.S. businesses have been reluctant
to conduct international direct marketing campaigns due to the historically
poor quality of international address data and the complexity of dealing with
such data. With CODE-1 Plus International, global direct marketing is much
easier to implement.
"CODE-1 Plus International verifies address data for more countries
worldwide than any other product available today," said Pat Ropp, executive
vice president at Membership Management Inc. "It is of the utmost importance
to our clients that we can ensure the accuracy and proper formatting of
address data on a global basis. A flexible, easy-to-use solution, CODE-1 Plus
International helps us meet this mission-critical business need."
CODE-1 Plus International provides detailed return codes and statistical
reports to gather added insight about customer and prospect address data. For
more effective target marketing and improved deliverability, the product
returns address data in the specific format and casing used in a given
country, as well as country-specific gender codes and special characters.
CODE-1 Plus International can accept address data in the range of styles
common throughout the world and parse that data into its main components.
This greatly facilitates data quality initiatives such as cleansing and
merging of duplicate name and address data. Also available for Unix and NT
users are Group 1's specialized application program interfaces (API's) to ease
integration into any off-line or real-time application.
"In recognition of the substantial and growing interest in international
direct marketing, we've made it far easier for businesses to conduct
international direct marketing campaigns," said Charles Bouton, Group 1's
CODE-1 Plus International product management director. "With CODE-1 Plus
International, data quality concerns are no longer an impediment to effective
target marketing worldwide."
Group 1 Software is a leading provider of software for data quality,
marketing automation, customer relationship communications, and direct
marketing applications. Group 1 supports MVS, VSE, AS/400, UNIX (including
Linux), Windows NT, Windows 2000 and other operating systems and various
computers. Group 1 has offices throughout the United States and in Canada, the
United Kingdom, and continental Europe; the Miami office serves the Latin
American market. The company is also represented in Asia and Australia.
This press release may contain statements relating to future plans, events
or performance. Such statements may involve risks and uncertainties,
including risks associated with uncertainties pertaining to customer orders,
demand for products and services, development of markets for the company's
products and services and other risks identified in the company's SEC filings.
Actual results, events and performance may differ materially. Readers are
cautioned not to place undue reliance on these forward-looking statements,
which address the conditions as they are found on the date of this press
release. The company undertakes no obligation to release publicly the result
of any revisions to these forward-looking statements that may be made to
reflect events or circumstances that arise after the date of this press
release or to reflect the occurrence of unanticipated events. Group 1
Software and is a registered trademark and CODE-1 Plus International is a
trademark of Group 1 Software, Inc. All other brand names, trademarks and
registered trademarks are the property of their respective owners.
SOURCE Group 1 Software