LITTLE FALLS, N.J., Sept. 17 /PRNewswire/ -- As sophisticated men
around the world embrace the "ubersexual" trend, sales of just-for-men skin
care products are skyrocketing, particularly in some of the world's most
mature markets, according to a newly published study by worldwide
consulting and research firm Kline & Company. In 2006, male skin care
became the single fastest growing category in the global cosmetics and
toiletries industry, posting an 8.7% gain, well above the 5.6% industry
"Men are becoming more image conscious, realizing there's no shame in
taking care of yourself," says Deirdre McNulty, project manager for Kline
Europe. "It is no longer considered exclusively feminine to moisturize.
Manufacturers are heeding the call with products packaged and marketed
specifically for men, including anti-aging and wrinkle treatments that
mirror women's lines."
Data in Kline's in-depth report Global Cosmetics & Toiletries 2006
(http://www.klinegroup.com/reports/y559b.asp) indicates that sales of men's
skin care products have shot up 41.5 % in Canada, 21.5 % in France and
19.3% in Italy. Driving the trend, particularly in developed nations where
the overall cosmetics and toiletries market is quite mature, is the
continuing economic shift from manufacturing industries and manual labor to
the service- based professional economy where appearance plays a more
"Men of all ages are trying to look young in order to stay competitive
in the workplace," McNulty says. "Marketers have traditionally targeted the
20-40 age range, but are now going after the image-conscious baby boomers.
These men have more money to spend on grooming and are encouraged to do so
by the women in their lives."
McNulty adds that the growing range of sales channels is also boosting
sales. Historically the domain of luxury marketers, men's lines are now
mass marketed and available in the supermarket and drug store, making them
more accessible to both male and female purchasers.
Published in July 2007, Global Cosmetics & Toiletries 2006 is the
latest edition of Kline's annual service assessing 21 product categories in
the cosmetics, toiletries, and fragrance markets across 16 countries in
Europe, Asia, Latin America, and North America. Additionally, Kline plans
to publish Male Grooming Products 2007
(http://www.klinegroup.com/reports/brochures/y576c/brochure.pdf) in the
first quarter of 2008. This study will examine emerging market
opportunities and provide detailed analysis of this robust segment in both
the United States and Europe. For more information about Kline's personal
care industry research, go to
www.klinegroup.com/reports/reports_consumer.asp?category=19 or contact a
member of our global sales team at www.klinegroup.com.
Kline is a worldwide consulting and research firm dedicated to
providing the kind of insight and knowledge that helps companies find a
clear path to success. The firm has served the management consulting and
market research needs of organizations in the chemicals, materials, energy,
life sciences, and consumer products industries for nearly 50 years. For
more information, visit www.KlineGroup.com.
Director, Consumer Products Practice