- Nearly 500 Million Mobile Users - More Than 10% of Global Subscribers - in Emerging Markets Will Benefit
A new report released today from the GSMA, entitled Charging Choices, has
To view the Multimedia News Release, please click: http://multivu.prnewswire.com/mnr/prne/gsma/37557
"We are extremely excited that operators are able to provide people in
off-grid areas with solutions to power mobile phones, as this will not only
improve quality of life and access to information but can also act as a
unique and significant opportunity to fuel economic growth," said
"Mobile networks are increasingly being deployed in rural areas of emerging markets, where consumer access to the grid is at best limited and unreliable and in many cases non-existent," said Windsor Holden, Principal Analyst, Juniper Research. "As Juniper Research has observed, usage will in large be dependent on consumers being able to charge the handset through alternative methods, and solar-powered chargers in particular could become a key means of facilitating reliable access to mobile services in these markets."
"This GSMA's Charging Choices report is the most comprehensive document
I've seen on the emergence and necessity for alternate mobile power solutions
in the developing world," said
"Providing people in off-grid areas with the means to power their mobile phone is one of the last hurdles to bringing mobile services to the emerging markets," says Paul Naastepad, CEO of Intivation. "We have been involved in this area for several years and with interest gathering momentum, now is the time to give the concept a push so that it can reach its full potential: providing cheap and ubiquitous power to millions of mobile users in emerging markets."
The research has found that there is significant interest in off grid solutions - 60% of mobile operators interviewed already have or are exploring off-grid charging initiatives - but there is currently only limited understanding about the full scope of options and the associated social and business benefits. Pioneers Digicel and Safaricom, however, have demonstrated how the consumer, the environment and the mobile operator can reap the benefits of off-grid charging solutions. Charging Choices provides initial exploration into alternative charging options and examines the types of solutions currently available on the market.
As part of its GPM programme, the Development Fund conducted the study
over a three-month period from June through
The GSMA Development Fund launched its GPM programme in
About the GSMA
The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry.
The report can be found at:
The full video interview can be found on Mobile World Live: http://www.mobileworldlive.com
* The market opportunity is calculated by taking the 485 million people,
at an average ARPU of