GSN Rewards Viewers With New Opportunities to Win With 'GSN LIVE,' Weekdays Beginning Monday, Feb. 25



Premiere Week Kicks Off With Special Celebrity Guest Star, Wink Martindale

Feb 12, 2008, 00:00 ET from GSN

    SANTA MONICA, Calif., Feb. 12 /PRNewswire/ -- GSN announced today the
 launch of a new, live game show experience that will air weekdays from Noon
 to 3PM ET/ 9AM to Noon PT beginning Monday, February 25. An entirely new
 way to watch and win, GSN LIVE(TM) gives its viewing audience daily
 prize-winning opportunities while celebrating some of the most memorable
 game show moments of yesterday and today.
     An at-home experience like no other, GSN LIVE combines the history of
 the game show genre with the exciting game play of three, daily on-air
 games. Viewers at home who wish to play can easily do so either by calling
 the toll free phone number (1-888-4-GSN-LIVE) or participating free, online
 at Everyone who participates in GSN LIVE -- whether they get on
 the air or not -- will be automatically entered to win that week's PRIZE
 BONANZA(TM) sweepstakes (awarded every Friday). Prizes awarded to winning
 GSN LIVE viewers will include fine jewelry, high-end electronics such as
 cameras and computers, and a variety of vacation packages.*
     Hosted by NBC sports anchor and Olympic commentator Fred Roggin, GSN
 LIVE will be rolling out a number of exciting new opportunities for its
 viewers in the coming months including daily sweepstakes and other
 giveaways. Throughout the month of March, all contestants who make it
 through to play on-air will be entered to win a new car in GSN LIVE's
 monthly STEAL THESE WHEELS(TM) sweepstakes. The first lucky winner of STEAL
 THESE WHEELS will be driving away in a brand new 2008 Chrysler PT Cruiser.*
     "GSN LIVE will be a unique experience for game show fans every time
 they tune in," said Jamie Roberts, GSN's Senior Vice President of
 Programming. "With new prizes and exciting new opportunities to win in
 real-time every day, this is a fun, engaging way for us to further connect
 with our audience."
     And for viewers who enjoy learning more about the game show experience,
 GSN LIVE will treat them to specially produced regular segments like Beyond
 The Bonus Round (wherein past game show winners reflect on their particular
 victories) and Behind The Curtain (which explores how game shows are made).
 In addition to game show-related trivia challenges, the experience will
 also feature a Recall Challenge game based on moments and trivia from a
 specific game show during the three-hour program block.
     Joining Roggin, Heidi Bohay ('Better Homes and Gardens,' 'After Hours')
 will assist in doling out prizes to GSN's at-home audience as well as
 welcoming special guests ranging from game show veterans to celebrities and
 newsmakers. Throughout its inaugural week, revered game show host and
 special guest Wink Martindale ("Tic Tac Dough," "Trivial Pursuit") will
 reminisce on his experiences hosting some of television's most illustrious
 game shows. And in tribute, GSN will be airing select episodes of
 Martindale's panel appearances on "Password Plus" all week during the live,
 three-hour blocks. Upcoming special guests include game show legends Monty
 Hall, best known as the host of the long-running fan-favorite "Let's Make A
 Deal," and Peter Marshall, host of "Hollywood Squares."
     The award-winning sports anchor for NBC4, Roggin is best known for his
 daily news segments as well as his sports recap for NBC's "Early Today" and
 MSNBC's "First Look" and "Morning Joe." He is also the creator and host of
 KNBC's Sunday Night Football post-game sports show, "The Challenge." Roggin
 is also a regularly televised contributor throughout NBC's Summer and
 Winter Olympic coverage.
     Said Roggin on GSN LIVE: "Sports is a collection of games so this is a
 natural fit. I've always been a huge fan of game shows and I'm thrilled to
 be a part of this new experience GSN has created specifically for game show
 fans like me."
     In addition to providing viewers new participation avenues, GSN LIVE
 offers advertisers unique sponsorship opportunities over a variety of
 mediums including television and broadband platforms. The series will also
 offer multiple options and opportunities for cable, satellite and telephony
 providers to sponsor game events.
     Burt Dubrow is the executive producer of GSN LIVE. He was the executive
 producer of GSN's I'VE GOT A SECRET as well as "The Jerry Springer Show"
 and "The New Tom Green Show."
     About GSN
     GSN is an industry-leading, game content provider distributing
 competition programming through its 66-million subscriber cable television
 network and its casual and skill-based online games site, As the
 premier television network for games, GSN produces some of the most popular
 original casino and game show series on TV today, including the weekday
 participation experience, GSN LIVE. features all types of game
 play: Flash games for fun, skill cash game tournaments and free
 downloadable games. GSN is distributed throughout the U.S. and Canada by
 all major cable operators, satellite providers and telcos. The company is
 jointly owned by Sony Pictures Entertainment and Liberty Media Corporation.
 For further information, visit GSN's press website at
     *NO PURCHASE NECESSARY TO ENTER OR WIN. Void where prohibited by law.
 Entrants must be 18 or older and legal residents of, and physically present
 in, the 50 United States and DC. See the Official Rules at for
 complete details, including additional eligibility requirements, prize
 descriptions/restrictions and to enter for free.