2014

Guest Requests Prompt Tim Hortons to Commission Full-length Version of Song in New Sidney Crosby Commercial

- "Let's Run" available to download for free on Sound Cloud -

OAKVILLE, ON, Jan. 22, 2014 /CNW/ - "The northern lights are calling, the siren screams our name"… these lyrics have been heard by millions of Canadians from coast to coast in the new Tim Hortons commercial featuring Sidney Crosby. Now due to popular demand, Tim Hortons has made a full-length version of "Let's Run" available to download for free through Sound Cloud.

"Let's Run" is an original song produced by music house Grayson Matthews on behalf of Tim Hortons for the commercial, which features Sidney Crosby jumping the boards alongside real Canadian hockey fans. Having debuted January 4, the commercial became an instant hit and quickly rose to be one of the most popular YouTube videos in Canada. Since then, the commercial has received more than 352,000 views through Tim Hortons YouTube channel.

"Right from the very first day our Tim Hortons Sidney Crosby spot aired, our guests have been tweeting us and posting messages on Facebook and YouTube asking for the song," says Rob Forbes, Senior Director, Marketing and National Programs, Tim Hortons. "We're thrilled that the music has struck a chord with Canadians, and for that reason we wanted to produce a full-length version and provide it as a free download."

#JumpTheBoards contest

Until January 25, 2014, Canadians can also visit the Tim Hortons #JumpTheBoards app on Facebook (www.facebook.com/TimHortons) to enter for the once in a lifetime opportunity to meet hockey star Sidney Crosby. On the app, visitors can also watch and share Tim Hortons newest commercial to help 'fill' the Tims virtual arena.

"Let's Run" Lyrics

The northern lights are calling
The siren screams our name
The drums keep on pounding
You will know our name

Let us run let us run
Til' the ends have come undone
And we've let the world know that we will not be overcome

We stand on frozen ground
With fire in our eyes
We fall into line our feet stomping in time
A million voices shout out
Yeah, this is our sign

Let us run let us run
Til' the ends have come undone
And we've let the world know that we will not be overcome
Let us run, let us run, let us run...

We run till they can't hide
Until the walls break down inside
We roll in like the tide
The waves our battle cry

We fall into line our feet stomping in time
A million voices shout out
Yeah, this is our night

Let us run let us run
Til' the ends have come undone
And we've let the world know that we will not be overcome
Let us run let us run
Til' the ends have come undone
And we've let the world know that we will not be overcome
Let us run, let us run, let us run...

Tim Hortons Inc. Overview
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 29, 2013, Tim Hortons had 4,350 systemwide restaurants, including 3,500 in Canada, 817 in the United States and 33 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

SOURCE Tim Hortons



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