GUIDING LIGHT Launches New Production Model

Soap's bold new look to debut on CBS Feb. 29, 2008

Jan 28, 2008, 00:00 ET from Procter & Gamble Productions

    NEW YORK, Jan. 28 /PRNewswire/ -- Guiding Light, the Procter & Gamble
 Productions soap opera that is the longest-running television show in
 broadcast history, today announced its plans to take on a revolutionary new
 production model. The production changes, which will take effect
 immediately and begin airing on CBS on Feb. 29, 2008, will bring a modern,
 more realistic look to the show, allowing viewers to be entertained by the
 stories and characters they love in a more intimate way.
     Guiding Light's new model will represent an end-to-end transformation
 in the way the show is created, from direction to editing to scenic design.
 Permanent sets inside the show's New York City studio will now feature four
 walls and a ceiling and will increase in number from eight to forty,
 allowing viewers to see much more of the fictional town of Springfield.
 Handheld cameras will shoot the actors inside the sets and deliver a higher
 level of realism and intimacy to the audience. In addition to the changes
 inside the studio, the show has adopted the town of Peapack, NJ to shoot
 all of its exterior scenes, which will total approximately 20% of
 production -- an unprecedented amount for a contemporary daytime drama.
     "Our new production model enables us to truly bring Springfield to life
 for our viewers," said Executive Producer Ellen Wheeler. "Our fans want to
 see more of our characters' lives -- from the houses they live in, to the
 cars they drive, to the experiences they have in their everyday lives. The
 changes will enable us to tell stories in a more intimate way, capturing
 real moments and engaging the audience on a deeper level."
     The bold move to modernize Guiding Light is the result of a yearlong
 development process by the show's production team and Procter & Gamble
 Productions, who in that time were experimenting with new methods and
 technologies. The resulting new model will combine elements from film,
 reality and daytime to deliver the more realistic feel for which Guiding
 Light fans have asked.
     In contrast to the handheld cameras and newly crafted four-wall sets
 the old production model -- one pioneered by Procter & Gamble Productions
 and Guiding Light in the 1950's -- featured three pedestal cameras that
 shot the action from outside a proscenium wall. Location shooting was
 limited to once or twice a year. More than 50 years later, this form still
 dominates soap opera production.
     Feb. 29 will also mark the re-launch of Guiding Light's website, The interactive, video-rich site will showcase the new
 look of Guiding Light, providing daily new content on the happenings of
 Springfield's favorite residents. In addition, the site will feature a
 robust community section, offering an engaging area that will foster a
 stronger connection between the fans and the show, and an
 interconnectedness between the fans themselves.
     About Guiding Light
     Guiding Light, holder of the Guinness World Record for being the
 longest- running show in broadcast history, debuted on radio in 1937,
 transitioned to television in 1952 and became the first television show to
 podcast audio-only episodes in 2005. When it celebrated its 71st
 anniversary on January 25, 2008, Guiding Light aired its 15,376th episode
 on television and 17,836th episode overall.
     Guiding Light is produced by Procter & Gamble Productions, Inc., the
 company who put the "soap" in the soap opera business. The show tapes at
 the CBS Broadcast Center in New York, NY and can be seen weekdays on the
 CBS Television Network. (Check local listings.) For more information visit
     About Procter & Gamble Productions
     Incorporated in 1949 as division of The Procter & Gamble Company [NYSE:  
 PG], PGP creates relationships between consumers and brands through
 engaging content that is compelling, educational, and platform-neutral. PGP
 has a history of developing original content that engages consumers through
 storytelling using the latest technologies -- which began in the 1930s when
 the company created soap operas on the radio, and evolved into television,
 award shows, television specials, movies of the week, sitcoms, and most
 recently into digital content that is relevant to the media habits and
 passion points of today's consumers. Current PGP properties include soap
 operas As The World Turns and Guiding Light, The People's Choice Awards,
 Gillette World Sport, and original content websites such as Capessa and

SOURCE Procter & Gamble Productions