Guinness World Records(R) 2010 -The World's Best-Selling Copyright Book Celebrates the End of the Decade with Incredible New Feats NEW WORLD'S TALLEST MAN, ALL NEW RECORDS, FREE ONLINE CONTENT, THE TOP 100 RECORDS OF THE DECADE, 'STEAMPUNK' DESIGN, RECORD OF THE DAY AND MORE REVEALED IN NEW EDITION

NEW YORK, Sept. 17 /PRNewswire/ -- Commemorate the end of the first decade of the 21st Century with the world's best resource for amazing feats and inspirational attainments - Guinness World Records 2010. Having sold more than 100 million copies to date, the world's best selling copyright book hits stores today completely updated and loaded with incredible new facts ready to wow readers from around the globe. The 2010 edition reveals the new "World's Tallest Man": 27 year-old Sultan Kosen of Turkey who stands an astounding 8 feet 1 inches tall, two inches taller than former tallest man Bao Xi Shun. To recognize his achievement and to celebrate the global launch of Guinness World Records 2010 edition, Sultan will travel to multiple cities around the world, stopping in New York City on Sunday September 20th and 22nd and Los Angeles, California between October 5th and 8th.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090917/NY77257)

The Guinness World Records 2010 edition features numerous new features to hail the end of this unbelievable decade and is filled to the brim with amazing content including:

  • The Top 100 Records of the Decade -- check out the most astounding records of the past 10 years, including the Youngest Billionaire and the Fastest Computer
  • Links to free online content -- including behind the scenes videos, photographs, screensavers, interviews, and more
  • Brand new records and 100%-new photographs
  • Record of the Day -- there's a record for every single date of the year, find what record was set on your birthday
  • Stylized "Steampunk" design reflecting a graphic fiction novel theme

Guinness World Records 2010 will feature many brand new record sections, too. "Unbreakable Records" will explore those world records that will seemingly never be broken, while "Gold" will document the commodity that never loses its luster -- even in tough economic situations like today's downturn. From the James Bond phenomenon ("The Name's Bond") to unusual rituals and festivals around the world ("Culture Shock") and more, Guinness World Records 2010's new page spreads have fascinating factoids and intense images for curious readers of all ages.

"Guinness World Records is all about chronicling the world's best over the ages, and what better time to reflect on this century's amazing achievements then at the end of its first decade?" said Craig Glenday, Guinness World Records Editor-in-Chief. "The 21st Century has already seen a great deal of changes and technological advancements. With Guinness World Records 2010, readers can view these feats in compartmentalized, easy-to-digest sections, that nonetheless tantalize the imagination, spark curiosity and inspire readers to be the best they can possibly be."

Commenting on the inclusion of a new "World's Tallest Man" Glenday added, "Sultan is the first man over 8 feet to be measured by Guinness World Records in over 20 years. Indeed, we know only of 10 confirmed or reliable cases in history of humans reaching 8 feet or more. To be totally sure of Sultan's height, I traveled to Turkey and measured him personally in February this year. He's an imposing figure, towering above all others, but at the same time a gentle, quiet man who's totally relaxed and unfazed about his unique standing in the world. It's a pleasure to welcome him into the Guinness World Records family."

This world renowned and celebrated annual, Guinness World Records 2010, contains the most comprehensive collection of the greatest and most amazing accomplishments from around the world and beyond. A "must-have" for both knowledge-seekers and aspiring record-breakers of all ages, Guinness World Records 2010 is available September 17th for the suggested retail price of $28.95. For more information about Guinness World Records 2010 or to find out how you can participate in our 5th annual Guinness World Records Day 2009, visit our website at: www.guinnessworldrecords.com

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer's Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website (www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada's largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.

SOURCE Guinness World Records



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