OAKLAND, Calif., May 10 /PRNewswire/ -- Ice cream aficionados can get
their ice cream fix for free on Tuesday, May 15, 2007, thanks to
Haagen-Dazs ice cream's first New Flavor Day free cone event. Samples of
new flavors of the world's finest, most indulgent ice cream -- Haagen-Dazs
Cinnamon Dulce de Leche and Haagen-Dazs Sticky Toffee Pudding -- will be
served at any participating Haagen-Dazs shop from 4:00-8:00 p.m.
"When people treat themselves to an ice cream, many stick to old
favorites, like chocolate and vanilla," said Josh Gellert, Brand Manager
for Haagen-Dazs. "While we admire the 'flavor loyalists' who clearly know
what they like, Haagen-Dazs New Flavor Day gives customers an opportunity
to venture beyond their usual choices and try one of our newest flavors --
maybe they'll find they have a new favorite!"
Free cones will feature one of the two newest Haagen-Dazs flavors.
Haagen- Dazs Cinnamon Dulce de Leche ice cream is a unique twist on the
original flavor with the same creamy blend of sweet caramel ice cream and
luscious ribbons of golden caramel, but with a sassy hint of cinnamon
spice. First to bring Dulce de Leche ice cream to the public, Haagen-Dazs
is celebrating the ten-year anniversary of one its best-selling flavors
with this spicy new flavor. Haagen-Dazs Sticky Toffee Pudding, a mix of
creamy vanilla ice cream, chunks of moist, brown sugary cake and swirls of
gooey toffee sauce, was created after a well-loved British dessert. This
flavor was the winner of a recent Scoop Flavor Search contest, Judiaann Woo
(New York, New York), the creator.
To find a Haagen-Dazs Shop near you, visit www.Haagen-Dazs.com. Both
Cinnamon Dulce de Leche and Sticky Toffee Pudding ice creams are available
nationwide for a suggested retail price of $3.79 for a 16-ounce container.
Crafted in 1961 by Reuben Mattus in his family's dairy, Haagen-Dazs is
the original superpremium ice cream. True to its tradition, Haagen-Dazs is
committed to using only the purest ingredients in crafting the world's
finest ice cream. Truly made like no other, today Haagen-Dazs offers a full
range of products from ice cream to sorbet, frozen yogurt and frozen snacks
in more than 65 different flavors. Haagen-Dazs products are available
around the globe for ice cream lovers to enjoy. For more information on the
company, visit www.Haagen-Dazs.com.
About Haagen-Dazs Shops
The first Haagen-Dazs Shop was opened in Brooklyn, New York, in 1976.
In 235 Haagen-Dazs Shops nationwide, Dazzler frozen desserts are a triple
thrill. Each one has three scoops of rich, creamy Haagen-Dazs ice cream,
plus three layers of scrumptious toppings. Today Haagen-Dazs Shops are
independently owned and operated by franchisees under licenses granted by
The Haagen-Dazs Shoppe Company, Inc., headquartered in Minneapolis,
Minnesota. For franchising information or to find a shop nearest you, visit
www.Haagen- Dazs.com, or call 1.800.793.6872.