Haagen-Dazs(R) Ice Cream Shops to Give Away Free Cones for First New Flavor Day

Try a New Flavor May 15 for Free!

May 10, 2007, 01:00 ET from Haagen-Dazs

    OAKLAND, Calif., May 10 /PRNewswire/ -- Ice cream aficionados can get
 their ice cream fix for free on Tuesday, May 15, 2007, thanks to
 Haagen-Dazs ice cream's first New Flavor Day free cone event. Samples of
 new flavors of the world's finest, most indulgent ice cream -- Haagen-Dazs
 Cinnamon Dulce de Leche and Haagen-Dazs Sticky Toffee Pudding -- will be
 served at any participating Haagen-Dazs shop from 4:00-8:00 p.m.
     "When people treat themselves to an ice cream, many stick to old
 favorites, like chocolate and vanilla," said Josh Gellert, Brand Manager
 for Haagen-Dazs. "While we admire the 'flavor loyalists' who clearly know
 what they like, Haagen-Dazs New Flavor Day gives customers an opportunity
 to venture beyond their usual choices and try one of our newest flavors --
 maybe they'll find they have a new favorite!"
     Free cones will feature one of the two newest Haagen-Dazs flavors.
 Haagen- Dazs Cinnamon Dulce de Leche ice cream is a unique twist on the
 original flavor with the same creamy blend of sweet caramel ice cream and
 luscious ribbons of golden caramel, but with a sassy hint of cinnamon
 spice. First to bring Dulce de Leche ice cream to the public, Haagen-Dazs
 is celebrating the ten-year anniversary of one its best-selling flavors
 with this spicy new flavor. Haagen-Dazs Sticky Toffee Pudding, a mix of
 creamy vanilla ice cream, chunks of moist, brown sugary cake and swirls of
 gooey toffee sauce, was created after a well-loved British dessert. This
 flavor was the winner of a recent Scoop Flavor Search contest, Judiaann Woo
 (New York, New York), the creator.
     To find a Haagen-Dazs Shop near you, visit www.Haagen-Dazs.com. Both
 Cinnamon Dulce de Leche and Sticky Toffee Pudding ice creams are available
 nationwide for a suggested retail price of $3.79 for a 16-ounce container.
     About Haagen-Dazs
     Crafted in 1961 by Reuben Mattus in his family's dairy, Haagen-Dazs is
 the original superpremium ice cream. True to its tradition, Haagen-Dazs is
 committed to using only the purest ingredients in crafting the world's
 finest ice cream. Truly made like no other, today Haagen-Dazs offers a full
 range of products from ice cream to sorbet, frozen yogurt and frozen snacks
 in more than 65 different flavors. Haagen-Dazs products are available
 around the globe for ice cream lovers to enjoy. For more information on the
 company, visit www.Haagen-Dazs.com.
     About Haagen-Dazs Shops
     The first Haagen-Dazs Shop was opened in Brooklyn, New York, in 1976.
 In 235 Haagen-Dazs Shops nationwide, Dazzler frozen desserts are a triple
 thrill. Each one has three scoops of rich, creamy Haagen-Dazs ice cream,
 plus three layers of scrumptious toppings. Today Haagen-Dazs Shops are
 independently owned and operated by franchisees under licenses granted by
 The Haagen-Dazs Shoppe Company, Inc., headquartered in Minneapolis,
 Minnesota. For franchising information or to find a shop nearest you, visit
 www.Haagen- Dazs.com, or call 1.800.793.6872.

SOURCE Haagen-Dazs