Haggar Receives Presidential Seal of Approval; Archival 'LBJ Tapes' Reveal LBJ Needed 'Lettin' Out' Room in His Trousers

    NEW YORK, July 31 /PRNewswire/ -- Bruce Willis depends on Donna Karan.
 Brad Pitt praises Prada and Tom Cruise is crazy about Gucci, but who knew that
 our nation's 36th President, Lyndon B. Johnson, custom ordered his Haggar
 pants, made-to-measure, from Joe Haggar, Jr., himself?
     Recently released telephone conversations, known as the "LBJ Tapes," have
 revealed a frank phone conversation LBJ had in 1964 with then Chairman of the
 Board and CEO of Haggar Clothing Co.,(Nasdaq:   HGGR) Joe Haggar, Jr.  It seems
 as if President Johnson, who was never known to give a hoot about fashion, was
 just crazy about Haggar.  "These are the best (pants) I've ever had anywhere
 in the United States," gushes the former President on the tape.  LBJ continues
 -- in his own inimitable style -- giving exact tailoring instructions, making
 sure that Haggar gives him "two or three inches of stuff left in the back," to
 take care of Johnson's fluctuating waistline which "varies 10 to 15 pound
 every month."
     "We've had many high-profile men, including sports stars like Joe Namath
 and Paul Azinger endorse our brand," says Haggar, Jr. "Although we knew that
 our pants held the ultimate Seat of Power at 1600 Pennsylvania Avenue, we're
 excited for the world to hear the LBJ/Haggar conversation.  It's definitely a
 classic."
     Joe Haggar III, Haggar's current Chairman of the Board and CEO, remembers
 the conversation, "Although I was only 13, I'll never forget that day when LBJ
 called my father with his order.  LBJ may go down as our most colorful
 customer, but Haggar's Presidential endorsements have continued -- Gerald Ford
 and George Bush are big fans, too."
     The taped conversation, part of the most recent batch of LBJ tapes
 released July 18th, recently aired on ABC's "Nightline."
     Haggar Clothing Company is a leading marketer of men's clothing.  The
 brand is famous for revolutionizing the marketplace with Haggar Wrinkle-Free
 Cottons(TM).
 
 

SOURCE  Haggar Clothing Company