Haier's 'Making the World a Home' Experience Center Opens in Beijing Ahead of the Beijing Games

    BEIJING, Aug. 6 /Xinhua-PRNewswire/ -- Haier, the world's fourth
 largest white goods manufacturer and the official white goods sponsor of
 the Beijing 2008 Olympic Games, today opens the Haier "Making the World a
 Home" Experience Center in Chaoyang Park, Beijing. The Experience Center
 will be open to the public for the duration of the 2008 Beijing Olympic
 Games, where visitors will experience Haier's vision of the future of home
 appliances and its "U-Home" technology.
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080806/CNW024 )
 
     The Experience Center, located at the south entrance of Chaoyang Park,
 Beijing, will allow visitors to experience 16 hours of a person's life in
 the future showcasing Haier's solutions to ease the life of the user from
 morning to evening. At home in the morning, while the consumer is
 exercising, his jogging machine will monitor his pulse rate or energy
 consumed. When leaving home, "U-Home" technology will automatically shut
 down lights to save energy and start the security system. In the office,
 Haier brings wireless interactive devices, making the office environment
 more clear and efficient. On the way home after work, the user can check
 the content of his refrigerator on his mobile phone and make a detour to
 the store accordingly. Finally, at home in the evening, the intelligent bed
 will recognize when the user has finished his day, and will shut down the
 lights, the television and close the curtains.
 
     The bubble shaped building also serves as a giant screen where evening
 light shows will introduce Haier's history, Olympic sponsorship, and
 efforts for environmental protection. The entertainment area of the
 Experience Center will offer virtual sport games that will allow visitors
 to test Haier's technology while playing.
 
     Haier's technology, named "U-Home" for "Ubiquitous Home", will
 accompany users in every step of their day-to-day life, keep them connected
 to the world when at home and to home when outside. Haier "U-Home" equipped
 home appliances such as refrigerators, air conditioners or washing machines
 use the internet, mobile communication and fixed telephone networks to
 allow users to communicate with their home appliances anytime anywhere to
 control them and retrieve information remotely.
 
     "Haier's Experience Center matches the excellence of Haier's products
 and services offered to athletes, journalists, visitors and staff in the
 Olympic venues. Haier has provided the Beijing Olympic Games with state of
 the art appliances in terms of energy efficiency and environmental
 protection. At the Experience Center, visitors from around the world will
 enjoy a taste of the future imagined by Haier," said Mr. WU Shouzhang, Vice
 President of the Chinese Olympic Committee (COC).
 
     "The Olympic Spirit advocates mutual understanding, friendship, unity
 and the spirit of fair competition, and stands for harmonious, free,
 healthy and active lifestyles. By means of household appliances in line
 with the Olympic spirit, Haier 'Making the World a Home' Experience Center
 endows the visitor with a harmonious and joyful 16 hours life experience,"
 said Haier Group SVP Mr. ZHOU Yunjie.
 
     About Haier Group
 
     Founded in Qingdao, Shandong province, China, in 1984 under the
 leadership of ZHANG Ruimin, its current Chairman and CEO, Haier Group is
 the world's fourth largest white goods manufacturer. Haier is one of the
 best known Chinese brands in the world, with distribution in over 160
 countries. Haier employs 50,000 people, including 10,000 outside China.
 
 
Photos of the Experience Center are available on request For more information, please contact: Ms. HAN Xiaohua Haier Group Co. Ltd. Tel: +86-15010378047 Email: hxh@haier.com Mr. Simon VERICEL Hill and Knowlton China Tel: +86-10-5861-7570 Email: simon.vericel@hillandknowlton.com.cn

SOURCE Haier Group

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