BEIJING, Aug. 6 /Xinhua-PRNewswire/ -- Haier, the world's fourth
largest white goods manufacturer and the official white goods sponsor of
the Beijing 2008 Olympic Games, today opens the Haier "Making the World a
Home" Experience Center in Chaoyang Park, Beijing. The Experience Center
will be open to the public for the duration of the 2008 Beijing Olympic
Games, where visitors will experience Haier's vision of the future of home
appliances and its "U-Home" technology.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080806/CNW024 )
The Experience Center, located at the south entrance of Chaoyang Park,
Beijing, will allow visitors to experience 16 hours of a person's life in
the future showcasing Haier's solutions to ease the life of the user from
morning to evening. At home in the morning, while the consumer is
exercising, his jogging machine will monitor his pulse rate or energy
consumed. When leaving home, "U-Home" technology will automatically shut
down lights to save energy and start the security system. In the office,
Haier brings wireless interactive devices, making the office environment
more clear and efficient. On the way home after work, the user can check
the content of his refrigerator on his mobile phone and make a detour to
the store accordingly. Finally, at home in the evening, the intelligent bed
will recognize when the user has finished his day, and will shut down the
lights, the television and close the curtains.
The bubble shaped building also serves as a giant screen where evening
light shows will introduce Haier's history, Olympic sponsorship, and
efforts for environmental protection. The entertainment area of the
Experience Center will offer virtual sport games that will allow visitors
to test Haier's technology while playing.
Haier's technology, named "U-Home" for "Ubiquitous Home", will
accompany users in every step of their day-to-day life, keep them connected
to the world when at home and to home when outside. Haier "U-Home" equipped
home appliances such as refrigerators, air conditioners or washing machines
use the internet, mobile communication and fixed telephone networks to
allow users to communicate with their home appliances anytime anywhere to
control them and retrieve information remotely.
"Haier's Experience Center matches the excellence of Haier's products
and services offered to athletes, journalists, visitors and staff in the
Olympic venues. Haier has provided the Beijing Olympic Games with state of
the art appliances in terms of energy efficiency and environmental
protection. At the Experience Center, visitors from around the world will
enjoy a taste of the future imagined by Haier," said Mr. WU Shouzhang, Vice
President of the Chinese Olympic Committee (COC).
"The Olympic Spirit advocates mutual understanding, friendship, unity
and the spirit of fair competition, and stands for harmonious, free,
healthy and active lifestyles. By means of household appliances in line
with the Olympic spirit, Haier 'Making the World a Home' Experience Center
endows the visitor with a harmonious and joyful 16 hours life experience,"
said Haier Group SVP Mr. ZHOU Yunjie.
About Haier Group
Founded in Qingdao, Shandong province, China, in 1984 under the
leadership of ZHANG Ruimin, its current Chairman and CEO, Haier Group is
the world's fourth largest white goods manufacturer. Haier is one of the
best known Chinese brands in the world, with distribution in over 160
countries. Haier employs 50,000 people, including 10,000 outside China.
Photos of the Experience Center are available on request
For more information, please contact:
Ms. HAN Xiaohua
Haier Group Co. Ltd.
Mr. Simon VERICEL
Hill and Knowlton China
SOURCE Haier Group