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Hain Celestial Announces the Relaunch of the Linda McCartney(R) Brand in the United Kingdom

 
    MELVILLE, N.Y., May 2 /PRNewswire-FirstCall/ -- The Hain Celestial
 Group, Inc., (Nasdaq:   HAIN), a leading natural and organic food and
 personal care products company, is pleased to announce the relaunch of the
 Linda McCartney(R) range of vegetarian food products in the United Kingdom.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20070502/NYW127LOGO
             http://www.newscom.com/cgi-bin/prnh/20050324/NYTH131 )
     Since the Company's purchase of the iconic meat-free Linda McCartney
 brand a year ago, the brand has undergone a strategic review with new and
 improved products and contemporary packaging. Through convenience and
 healthy ingredients, the Linda McCartney brand of products provides meal
 solutions inspired by the recipes of Linda McCartney.
     The Linda McCartney vegetarian food range of products available in the
 United Kingdom includes:
      -- Macaroni Cheese
      -- Aubergine and Courgette Bake
      -- Creamy Vegetable Pies
      -- Cornish Pasties
      -- Cheese, Leek and Red Onion Plaits
      -- Spicy Three Bean Bakes
      -- Quarter Pounders
      -- Vegetarian Sausages
      -- Chilli Non-Carne
      -- Country Pies
      -- Lasagna
     David Arrow, Managing Director, Hain Celestial UK Ltd., commented,
 "Hain Celestial is delighted with the new product range and its incredibly
 positive reaction from the UK consumer. The range has been developed in
 close consultation with the McCartney Family to ensure the brand remains
 true to Linda's original vision and reflects the food values she believed
 in."
     The McCartney Family added, "We are incredibly excited to be launching
 the new range of products. We feel that now is time to bring Linda's real
 food to a new generation."
     Hain Celestial's long-term commitment to the brand includes the Linda
 McCartney "Taste the Change" UK tour this summer, including a national
 sampling campaign focusing on music and family festival events.
     The Company plans to expand the product launch in the United Kingdom
 and to roll out the brand in Europe and North America within the next two
 to three years.
     "As we said when we entered the UK market, the Linda McCartney range of
 vegetarian products is the premier meat-free brand to further support our
 expansion of natural and organic products in this marketplace," said Irwin
 Simon, President and Chief Executive of Hain Celestial. "We are excited to
 be working with the McCartney Family in developing the Linda McCartney
 brand into a global presence in the meat-free category."
     The Hain Celestial Group
     The Hain Celestial Group (Nasdaq:   HAIN), headquartered in Melville, NY,
 is a leading natural and organic food and personal care products company in
 North America and Europe. Hain Celestial participates in almost all natural
 food categories with well-known brands that include Celestial
 Seasonings(R), Terra(R), Garden of Eatin'(R), Health Valley(R), WestSoy(R),
 Earth's Best(R), Arrowhead Mills(R), DeBoles(R), Hain Pure Foods(R),
 FreeBird(TM), Hollywood(R), Spectrum Naturals(R), Spectrum Essentials(R),
 Walnut Acres Organic(TM), Imagine Foods(TM), Rice Dream(R), Soy Dream(R),
 Rosetto(R), Ethnic Gourmet(R), Yves Veggie Cuisine(R), Linda McCartney(R),
 Realeat(R), Lima(R), Grains Noirs(R), Natumi(R), JASON(R), Zia(R) Natural
 Skincare, Avalon Organics(R), Alba Botanica(R) and Queen Helene(R). For
 more information, visit http://www.hain-celestial.com.
 
 

SOURCE Hain Celestial Group, Inc.
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