Half A Million Free Candy Bars!

New Nestle(R) CRUNCH(R) Crisp Introduced through Nationwide Giveaway and

"Put a Little Play in Your Day" Tour

Jul 18, 2007, 01:00 ET from Nestle USA

    GLENDALE, Calif., July 18 /PRNewswire/ -- Recess may not be part of
 your workday, but you can still put a little play in your day with some of
 life's simple pleasures, such as indulging in your passion for chocolate.
     New Nestle CRUNCH Crisp features layers of light, crispy wafers and
 chocolate cr�me, topped with airy crispies and coated in chocolatey
 goodness, giving you layer after layer of crunchy, crispy fun. And to help
 put a little play in your day, Nestle is giving away more than half a
 million Nestle CRUNCH Crisp bars to fun-seekers nationwide during this
 summer's "Put a Little Play in Your Day" tour.
     "In addition to our half a million candy bar giveaway, we decided to
 make a play date with America," said Tricia Bowles, manager, Division &
 Brand Affairs, Nestle USA. "Every free NESTLE CRUNCH Crisp bar and each
 'Put a Little Play in Your Day' event will give hard-working adults a
 much-needed workday recess."
     More than half a million FREE "V.I.P." coupons, each redeemable for one
 single-size bar, will be distributed throughout the country during the 2007
 "Put a Little Play in Your Day" Tour. To get your free bar, be on the
 lookout for the NESTLE CRUNCH Crisp Car, which will lead the tour through
 nine cities this summer. Each stop on the tour will feature fun recess-like
 games and activities (think hopscotch, four square, jump ropes and more),
 as well as giveaways and prizes, including V.I.P. coupons for free NESTLE
 CRUNCH Crisp bars and the chance to win a Wii console.
             "Put a Little Play in Your Day" Summer Tour Schedule*
                         Date           City             Location
                Thursday, July 26   Philadelphia, PA  Dilworth Plaza
                Tuesday, July 31    Pittsburgh, PA    Market Square
                Thursday, August 2  Cleveland, OH     Star Plaza
                Tuesday, August 7   Minneapolis, MN   Peavey Plaza
                Tuesday, August 14  Chicago, IL       Grant Park
                Tuesday, August 21  Dallas, TX        Market Street
                Tuesday, August 28  San Diego, CA     Seaport Village
                Thursday, August 30 Los Angeles, CA   Third Street
                                                       Promenade in
                                                       Santa Monica
                Thursday,           Seattle, WA       Westlake Plaza
                 September 6
     * Schedule subject to change. Visit playinyourday.com for most current
     Those hungry for a NESTLE CRUNCH Crisp recess outside tour locations
 can also join in on the fun. Just log on to playinyourday.com to access a
 variety of entertaining activities and request a free V.I.P. coupon. (Offer
     daily between 9:00 a.m. and 5:00 p.m. PT, up to 2,000 bars per day,
 while supplies last. Open to U.S. residents 18 or older.)
     NESTLE CRUNCH Crisp is available in a single-size bar (1.74 oz., SRP
 $0.69), a king-size bar (2.01 oz., SRP $1.19), 8-bar packs (5.36 oz., SRP
 $0.99) and fun-size bags (12 oz. bag, SRP $2.99). Whether you're taking a
 break from the sandbox or your inbox, look for new NESTLE CRUNCH Crisp in
 the candy aisle this summer.
     About Nestle USA
     Named one of "America's Most Admired Food Companies" in Fortune
 magazine for the tenth consecutive year, Nestle USA provides quality brands
 and products that bring flavor to life every day. From nutritious meals
 with Lean Cuisine(R) to baking traditions with Nestle(R) Toll House(R),
 Nestle USA makes delicious, convenient, and nutritious food and beverage
 products that enrich the very experience of life itself. That's what
 "Nestle. Good Food, Good Life" is all about. Well-known Nestle brands
 include: Nestle(R) Toll House(R), Nestle(R) Nesquik(R), Nestle(R)
 Coffee-mate(R), Nestle(R) Good Start(R), Stouffer's(R), Lean Cuisine(R),
 HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, Nescafe(R), Nescafe(R)
 Taster's Choice(R), NESTLE(R) Juicy Juice(R), Buitoni(R), PowerBar(R),
 Nestle(R) Crunch(R), Nestle(R) Butterfinger(R), and Wonka(R). Nestle USA,
 with 2006 sales of $8.5 billion (includes Nestle Nutrition), is part of
 Nestle S.A. in Vevey, Switzerland -- the world's largest food company --
 with 2006 sales of $79 billion. For product news and information, visit
 http://www.Nestleusa.com or NestleNewsroom.com.
     To request more information, product samples or images, please contact
 Greg Eppich at 206.270.4677 or greg.eppich@publicis-pr.com.