Half A Million Free Candy Bars!
New Nestle(R) CRUNCH(R) Crisp Introduced through Nationwide Giveaway and
"Put a Little Play in Your Day" Tour
GLENDALE, Calif., July 18 /PRNewswire/ -- Recess may not be part of your workday, but you can still put a little play in your day with some of life's simple pleasures, such as indulging in your passion for chocolate. New Nestle CRUNCH Crisp features layers of light, crispy wafers and chocolate cr�me, topped with airy crispies and coated in chocolatey goodness, giving you layer after layer of crunchy, crispy fun. And to help put a little play in your day, Nestle is giving away more than half a million Nestle CRUNCH Crisp bars to fun-seekers nationwide during this summer's "Put a Little Play in Your Day" tour. "In addition to our half a million candy bar giveaway, we decided to make a play date with America," said Tricia Bowles, manager, Division & Brand Affairs, Nestle USA. "Every free NESTLE CRUNCH Crisp bar and each 'Put a Little Play in Your Day' event will give hard-working adults a much-needed workday recess." More than half a million FREE "V.I.P." coupons, each redeemable for one single-size bar, will be distributed throughout the country during the 2007 "Put a Little Play in Your Day" Tour. To get your free bar, be on the lookout for the NESTLE CRUNCH Crisp Car, which will lead the tour through nine cities this summer. Each stop on the tour will feature fun recess-like games and activities (think hopscotch, four square, jump ropes and more), as well as giveaways and prizes, including V.I.P. coupons for free NESTLE CRUNCH Crisp bars and the chance to win a Wii console. "Put a Little Play in Your Day" Summer Tour Schedule* Date City Location Thursday, July 26 Philadelphia, PA Dilworth Plaza Tuesday, July 31 Pittsburgh, PA Market Square Thursday, August 2 Cleveland, OH Star Plaza Tuesday, August 7 Minneapolis, MN Peavey Plaza Tuesday, August 14 Chicago, IL Grant Park Tuesday, August 21 Dallas, TX Market Street Tuesday, August 28 San Diego, CA Seaport Village Thursday, August 30 Los Angeles, CA Third Street Promenade in Santa Monica Thursday, Seattle, WA Westlake Plaza September 6 * Schedule subject to change. Visit playinyourday.com for most current information. Those hungry for a NESTLE CRUNCH Crisp recess outside tour locations can also join in on the fun. Just log on to playinyourday.com to access a variety of entertaining activities and request a free V.I.P. coupon. (Offer good daily between 9:00 a.m. and 5:00 p.m. PT, up to 2,000 bars per day, while supplies last. Open to U.S. residents 18 or older.) NESTLE CRUNCH Crisp is available in a single-size bar (1.74 oz., SRP $0.69), a king-size bar (2.01 oz., SRP $1.19), 8-bar packs (5.36 oz., SRP $0.99) and fun-size bags (12 oz. bag, SRP $2.99). Whether you're taking a break from the sandbox or your inbox, look for new NESTLE CRUNCH Crisp in the candy aisle this summer. About Nestle USA Named one of "America's Most Admired Food Companies" in Fortune magazine for the tenth consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine(R) to baking traditions with Nestle(R) Toll House(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Well-known Nestle brands include: Nestle(R) Toll House(R), Nestle(R) Nesquik(R), Nestle(R) Coffee-mate(R), Nestle(R) Good Start(R), Stouffer's(R), Lean Cuisine(R), HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, Nescafe(R), Nescafe(R) Taster's Choice(R), NESTLE(R) Juicy Juice(R), Buitoni(R), PowerBar(R), Nestle(R) Crunch(R), Nestle(R) Butterfinger(R), and Wonka(R). Nestle USA, with 2006 sales of $8.5 billion (includes Nestle Nutrition), is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company -- with 2006 sales of $79 billion. For product news and information, visit http://www.Nestleusa.com or NestleNewsroom.com. To request more information, product samples or images, please contact Greg Eppich at 206.270.4677 or email@example.com.
SOURCE Nestle USA
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