Halfway Mark Reached in What Is Believed to Be the Biggest Single-Author Publishing Endeavor in History

Publishing-on-Demand Affords Celebrated Science Fiction Writer Luxury of

Publishing Each Book in 14 Volume Series a Mere 16 Days After Completion,

Results in Projected $1.5 Million in Gross Sales

May 23, 2006, 01:00 ET from CafePress.com

    FOSTER CITY, Calif., May 23 /PRNewswire/ -- Today CafePress released
 volume 7 of the Babylon 5 Scripts of J. Michael Straczynski. Babylon 5, the
 Emmy-award winning science fiction television series that ran from
 1994-1998, was created, produced, and written almost entirely by J. Michael
 Straczynski, who penned 92 out of the 110 produced scripts.
     The release of volume 7 marks the halfway point of what is potentially
 the most ambitious and successful publishing-on-demand endeavor ever
 attempted. Each of the 14 volumes in the series contains seven scripts,
 brand new and extensive introductions and commentaries; production memos
 and some of Straczynski's own behind-the-scenes photos...roughly 450 pages
 of content per volume. Released on a schedule of roughly one per month, the
 series will run over 6,300 pages published over a period of approximately
 14 months. It is believed that no other publisher, on-demand or otherwise,
 has ever attempted anything on this scale or schedule before. Paperback
 volumes normally sell for $39.99, but for the first seven days of each
 release, they are discounted $10.00 to $29.99.
     The first six volumes of the series have shattered every publishing
 record of CafePress to date. Sales of volume 7 are expected to match or
 exceed previous volumes. For 48-hours following the release of each volume
 of the Babylon 5 scripts of J. Michael Straczynski waiting fans snap them
 up at an average rate of one book every 12 seconds. Based on sales figures
 to date the series is projected to generate in excess of $1.5 million in
 gross sales.
     The success of this series, like the success of the Babylon 5 TV series
 itself, is a planetary phenomenon. From the very beginning, orders have
 come in from more than 40 countries around the world, including Serbia,
 Mainland China and the United Arab Emirates.
     As a thank you to fans at this midway point, CafePress is shipping
 volume 7 with a free postcard bearing a special, printed, handwritten
 greeting from J. Michael Straczynski. The postcards, which will be included
 with all volume 7 books sold through August 31, 2006, are not available for
     When the series is complete, the roughly 6,300 page set, of which
 800-plus pages are insider commentary, will provide the most intimate
 recounting of a television series from birth through last the episode ever
 committed to paper. Asked about the comprehensive nature of these books
 Straczynski has said, "This series is the closest I will come to going to
 everyone's house, one at a time, and saying 'this is what happened, once
 upon a time.'"
     Fans must act quickly. This is a limited edition series. Shortly after
 volume 14 is released, all volumes will cease publication. Volumes 1-6 are
 still currently available at www.babylon5scripts.com.
     This is the first time that Straczynski's Babylon 5 scripts have been
 officially published. This is eventful to fans since script stores are
 prohibited from selling bootlegged copies and downloading sites have been
 shut down. "For years, fans have come up to me with photocopied scripts
 they'd purchased for $20 a pop, with missing pages that are hard to read,"
 Straczynski explains. "I thought, there has to be a better way for fans to
 get these scripts without paying that much for copies that are usually
     According to Straczynski, major publishers were daunted by the prospect
 publishing the massive Babylon 5 script project as envisioned. They wanted
 to cherry-pick the most popular scripts and release only a couple volumes.
 Knowing fans of the television series would want the entire collection of
 scripts, Straczynski -- who is known for his devotion to his fans --
 partnered with Publishing 180. Together they chose CafePress'
 publishing-on-demand engine for the series' printing and distribution
 because of their capacity to produce such an extensive project, and their
 previous positive experiences with CafePress.
     Straczynski's instinct was accurate. Fans are especially appreciative
 of the near real-time aspects of publishing-on-demand. It is approximately
 16 days from the time a new introduction leaves Straczynski's keyboard
 until it is in the hands of fans. This prompted a fan to post a note to
 Straczynski on the newsgroup rec.arts.sf.tv.babylon5.moderated that read
 "Because the delay between completion and delivery is so small, it really
 is like getting a letter from you once a month."
     The script book series is available exclusively online via
 www.babylon5scripts.com. To learn more about CafePress Publishing-on-demand
 visit http://www.cafepress.com/cp/info/sell/books.
     About J. Michael Straczynski
     In addition to creating and executive producing Babylon 5,
 Straczynski's other credits include The Twilight Zone, Murder She Wrote,
 Walker Texas Ranger, Crusade and Jeremiah. The author of over 500 published
 articles, dozens of short stories, three novels and two anthologies, he
 also currently writes The Amazing Spider-Man, The Fantastic Four, Supreme
 Power and The Book of Lost Souls for Marvel Comics. In 1992 an asteroid was
 designated 8379 STRACZYNSKI by the International Astronomer's Union.
     About CafePress
     CafePress.com is the leading online marketplace that offers sellers
 complete e-commerce services to independently create and sell a wide
 variety of products, and offers buyers unique merchandise across virtually
 every topic. Launched in 1999, CafePress.com has empowered individuals,
 organizations and businesses to create buy and sell customized merchandise
 online using the company's unique print-on-demand and e-commerce services.
 Today, CafePress.com is a growing network of over 2.9 million members who
 have unleashed their creativity to transform their artwork and ideas into
 unique gifts and new revenue streams.
      Media Contacts
      Marc Cowlin
      Jaclyn Easton
      Babylon 5 Scripts
      Media Hotline: 800-618-6837

SOURCE CafePress.com