Hallmark Channel Acquires 99-Picture Slate of Classic Family Disney Movies From Disney-ABC Domestic Television

Acquisition Deal Includes Disney's "The Shaggy Dog," "Flubber," "Old

Yeller," "The Parent Trap," "The Incredible Journey," "The Princess

Diaries," "Freaky Friday" and "The Santa Clause"



Mar 26, 2008, 01:00 ET from Hallmark Channel

    NEW YORK, March 26 /PRNewswire/ -- Hallmark Channel has acquired the
 rights to 99 family-friendly movies from Disney-ABC Domestic Television,
 some of the greatest family films of all time. The deal was announced today
 by Michelle Vicary, Senior Vice President, Acquisitions and Scheduling.
 
     The newly acquired movies will play on Hallmark Channel and on its
 sibling channel, Hallmark Movie Channel -- a new 24-hour channel which airs
 the greatest family movies of all time. The expansive list of baby boomer
 favorites includes Disney's "The Shaggy Dog," "Flubber," "Old Yeller," "The
 Parent Trap," "The Incredible Journey," "The Princess Diaries," "Freaky
 Friday," "The Santa Clause," "Bedknobs and Broomsticks," "That Darn Cat,"
 "The Love Bug," "The Shaggy Dog," "Mighty Joe Young," "Babes in Toyland,"
 "The Cat from Outer Space," "Gus," "Return to Snowy River," "Snowball
 Express," "White Fang," "The Apple Dumpling Gang" and "Swiss Family
 Robinson."
 
     "We are thrilled about this deal, one of our most ambitious ever," said
 Vicary. "This acquisition is another big step in our growth. It will help
 us expand our library of programming, drive ratings and lower our demos.
 Most of all, these movies are perfectly suited for the Hallmark brand of
 family-friendly programming and for the boomer generation, and will
 therefore help us attract advertisers and spur distribution for both
 Hallmark Channel and Hallmark Movie Channel."
 
     Hallmark Channel is known for its original movies and events, including
 the recent highly-rated movie "The Good Witch," starring Catherine Bell,
 and popular acquisitions including "Walker, Texas Ranger," "Little House on
 the Prairie" and "Murder, She Wrote."
 
     Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is
 a 24-hour basic cable network that provides a diverse slate of high-quality
 entertainment programming to a national audience of 84 million subscribers.
 The top tier program service is distributed through more than 5,450 cable
 systems and communities as well as direct-to-home satellite services across
 the country. Hallmark Channel consistently ranks among the top 10
 ad-supported cable networks in Prime Time and Total Day household ratings
 and is the nation's leading network in providing quality family
 programming. Crown Media also operates a second 24-hour linear channel,
 Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in April
 of 2008. For more information, please visit
 http://www.hallmarkchannelpress.com.
 
     Hallmark Movie Channel, the second linear channel from Crown Media
 Holdings, simulcast in SD (Standard Definition) and HD (High Definition),
 is a 24-hour cable network dedicated to bringing viewers the very best
 family movies of all time with a mix of classic theatrical films, original
 Hallmark Channel movies and presentations from the acclaimed Hallmark Hall
 of Fame library. In today's crowded television landscape, the network is a
 unique and captivating entertainment experience, providing programming that
 families can watch together. Viewers can tune in on Sunday nights to see
 Hall of Fame favorites including "Sarah Plain and Tall," "What the Deaf Man
 Heard" and "To Dance with the White Dog." The channel also spotlights a
 major quarterly programming event, such as the upcoming four-hour
 mini-series, "Son of the Dragon," starring David Carradine. The mini-series
 premieres Wednesday, April 2, and will mark the launch of Hallmark Movie
 Channel HD, offering audiences an unparalleled viewing experience. For more
 information on Hallmark Movie Channel, please visit
 http://www.hallmarkmoviechannel.com.
 
     Disney-ABC Domestic Television is the domestic distribution arm of The
 Walt Disney Company, providing motion pictures and television programming
 to pay television, basic cable, broadcast television, video-on-demand
 (VOD), pay-per-view (PPV), mobile and broadband. Disney-ABC Domestic
 Television is a wholly owned subsidiary of Disney Enterprises, Inc.
 
 
Contacts: Nancy Carr, 818-755-2643 Jennifer Geisser, 212-445-6654 nancycarr@hallmarkchannel.com jgeisser@hallmarkchannel.com Jaime Saberito, 212-445-6644 jsaberito@hallmarkchannel.com

SOURCE Hallmark Channel
    NEW YORK, March 26 /PRNewswire/ -- Hallmark Channel has acquired the
 rights to 99 family-friendly movies from Disney-ABC Domestic Television,
 some of the greatest family films of all time. The deal was announced today
 by Michelle Vicary, Senior Vice President, Acquisitions and Scheduling.
 
     The newly acquired movies will play on Hallmark Channel and on its
 sibling channel, Hallmark Movie Channel -- a new 24-hour channel which airs
 the greatest family movies of all time. The expansive list of baby boomer
 favorites includes Disney's "The Shaggy Dog," "Flubber," "Old Yeller," "The
 Parent Trap," "The Incredible Journey," "The Princess Diaries," "Freaky
 Friday," "The Santa Clause," "Bedknobs and Broomsticks," "That Darn Cat,"
 "The Love Bug," "The Shaggy Dog," "Mighty Joe Young," "Babes in Toyland,"
 "The Cat from Outer Space," "Gus," "Return to Snowy River," "Snowball
 Express," "White Fang," "The Apple Dumpling Gang" and "Swiss Family
 Robinson."
 
     "We are thrilled about this deal, one of our most ambitious ever," said
 Vicary. "This acquisition is another big step in our growth. It will help
 us expand our library of programming, drive ratings and lower our demos.
 Most of all, these movies are perfectly suited for the Hallmark brand of
 family-friendly programming and for the boomer generation, and will
 therefore help us attract advertisers and spur distribution for both
 Hallmark Channel and Hallmark Movie Channel."
 
     Hallmark Channel is known for its original movies and events, including
 the recent highly-rated movie "The Good Witch," starring Catherine Bell,
 and popular acquisitions including "Walker, Texas Ranger," "Little House on
 the Prairie" and "Murder, She Wrote."
 
     Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is
 a 24-hour basic cable network that provides a diverse slate of high-quality
 entertainment programming to a national audience of 84 million subscribers.
 The top tier program service is distributed through more than 5,450 cable
 systems and communities as well as direct-to-home satellite services across
 the country. Hallmark Channel consistently ranks among the top 10
 ad-supported cable networks in Prime Time and Total Day household ratings
 and is the nation's leading network in providing quality family
 programming. Crown Media also operates a second 24-hour linear channel,
 Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in April
 of 2008. For more information, please visit
 http://www.hallmarkchannelpress.com.
 
     Hallmark Movie Channel, the second linear channel from Crown Media
 Holdings, simulcast in SD (Standard Definition) and HD (High Definition),
 is a 24-hour cable network dedicated to bringing viewers the very best
 family movies of all time with a mix of classic theatrical films, original
 Hallmark Channel movies and presentations from the acclaimed Hallmark Hall
 of Fame library. In today's crowded television landscape, the network is a
 unique and captivating entertainment experience, providing programming that
 families can watch together. Viewers can tune in on Sunday nights to see
 Hall of Fame favorites including "Sarah Plain and Tall," "What the Deaf Man
 Heard" and "To Dance with the White Dog." The channel also spotlights a
 major quarterly programming event, such as the upcoming four-hour
 mini-series, "Son of the Dragon," starring David Carradine. The mini-series
 premieres Wednesday, April 2, and will mark the launch of Hallmark Movie
 Channel HD, offering audiences an unparalleled viewing experience. For more
 information on Hallmark Movie Channel, please visit
 http://www.hallmarkmoviechannel.com.
 
     Disney-ABC Domestic Television is the domestic distribution arm of The
 Walt Disney Company, providing motion pictures and television programming
 to pay television, basic cable, broadcast television, video-on-demand
 (VOD), pay-per-view (PPV), mobile and broadband. Disney-ABC Domestic
 Television is a wholly owned subsidiary of Disney Enterprises, Inc.
 
 
Contacts: Nancy Carr, 818-755-2643 Jennifer Geisser, 212-445-6654 nancycarr@hallmarkchannel.com jgeisser@hallmarkchannel.com Jaime Saberito, 212-445-6644 jsaberito@hallmarkchannel.com SOURCE Hallmark Channel