Hallmark Introduces First-of-Its-Kind Adhesive Gift Wrap

Innovative new product meets consumer demand for easier gift wrapping with

a professional look

Mar 24, 2008, 01:00 ET from Hallmark Cards, Inc.

    KANSAS CITY, Mo., March 24 /PRNewswire/ -- Hallmark is announcing today
 its newest innovation ... Adhesive Gift Wrap. The first-of-its-kind product
 is coated on one side with a low-tack adhesive invented by Hallmark, which
 sticks firmly to packages, creating a beautifully wrapped gift without a
 lot of extra work. It is being sold exclusively at Hallmark Gold Crown(R)
 stores. Adhesive Gift Wrap is the result of requests from consumers who
 want the act of gift wrapping to be more convenient for their busy
     "We've often heard from our consumers that they prefer giving and
 receiving hand-wrapped gifts. They perceive wrapped gifts to have a great
 value, especially for children. But we also hear them saying they're
 strapped for time and feel like grabbing a gift bag is their only option,"
 said Susan Klopfenstein, product manager at Hallmark. "So we invented
 Adhesive Gift Wrap to help people easily hand-wrap a gift without
 sacrificing a professional look."
     Hallmark, credited with founding the modern-day gift wrap industry 91
 years ago, has a provisional patent on the product's low-tack adhesion,
 which is sticky enough to create clean lines and crisp folds without
 leaving any residue on the gift. There is no backing to peel off, so
 Adhesive Gift Wrap sticks to itself when rolled up, making storage simple.
     "Essentially, if you can operate a sticky note, you can wrap like a pro
 with Adhesive Gift Wrap," said Klopfenstein.
     There are currently 14 different Adhesive Gift Wrap designs, including
 designs for baby, weddings, and kids, as well as everyday designs. New
 Adhesive Gift Wrap is available exclusively at Hallmark Gold Crown(R)
 stores nationwide. The suggested retail price is $4.99 per roll.
     About Hallmark Cards, Inc.
     Kansas City-based Hallmark is known throughout the world for its
 greeting cards, related personal expression products, and television's most
 honored and enduring dramatic series, the Hallmark Hall of Fame. The
 company's Crayola(R) subsidiary provides fun and imaginative ways for
 children to colorfully express themselves. The company publishes products
 in more than 30 languages and distributes them in more than 100 countries.
 In 2006, Hallmark reported consolidated net revenues of $4.1 billion.

SOURCE Hallmark Cards, Inc.