Hallmark partners with Canadian designer Sarah Richardson
The Sarah Richardson Collection is now available in Hallmark Gold Crown stores across Canada
TORONTO, July 9, 2014 /CNW/ - Today, Hallmark Canada is pleased to announce an exciting new partnership with beloved Canadian interior designer, Sarah Richardson. The Sarah Richardson Collection consists of greeting cards, stationery and gift wrap featuring designs created exclusively for Hallmark. The collection ranges in price from $1.99 - $29.99 and is now available at Hallmark Gold Crown stores across Canada.
"At Hallmark we are always looking for new and innovative ways to help our Canadian customers connect," said Patrick Carr, president, Hallmark Canada. "We love Sarah's work and believe her design aesthetic will resonate with our customers. We are excited to offer our customers access to such high-caliber designs."
The Sarah Richardson Collection is an everyday line consisting of beautifully designed greeting cards, sheet wrap, gift bags and stationery. There are 16 individual greeting card designs for everyday occasions including birthday, wedding, baby, congratulations, friendship and blank cards along with boxed note card sets, sheet wrap, gift bags, tissue paper and journals. Sarah's fans will also notice that two of her elegant design themes from her collection with Kravet fabrics have also carried over into the collection and are featured on two stationery box sets.
"As a designer, I'm focused on the importance of the tactile experiences we have in our day-to-day life, so 'touch and feel' plays a huge role in everything I design," said Sarah Richardson, principal designer, Sarah Richardson Design. "In the world of email and text messages, sending a hand written note is a thoughtful way to connect with someone - it's also a reflection of personal style and expression. I'm excited to partner with Hallmark to bring my signature approach to print, pattern and design to a collection of paper products that can be embraced by everyone."
Sarah Richardson is an award-winning designer and television personality, known around the world for jaw-dropping transformations that turn ordinary spaces into magazine-worthy rooms with an incredible wow factor. Richardson is the host and co-producer of five HGTV lifestyle series seen in over 100 countries where she shares her practical, endearing and inspiring approach to décor and design with viewers. In addition to Room Service, Design Inc, Sarah's House and Sarah 101, Sarah's most recent series, Sarah Sees Potential will debut on HGTV USA this fall. She is a past contributor and columnist on design and style for The Globe and Mail and Chatelaine, Canada's most read women's magazine and was most recently named home design director at Good Housekeeping magazine. In addition, Sarah is a creative powerhouse in the design world and juggles the daily running of a high-demand design business, Sarah Richardson Design Inc. based in Toronto.
About Hallmark Canada
Hallmark Gold Crown distributes and sells social expression products that help consumers create, celebrate and connect. Hallmark Canada has over 150 Gold Crown stores across Canada. Hallmark was originally founded by Joyce C. Hall in 1910 and currently employs artists, designers, stylists, photographers, writers and editors, who develop and design exclusive products each year. For more information, visit www.hallmark.ca.
SOURCE Hallmark Canada