"Our goal is to provide consumers with an all-in-one product that promotes healthy living where food is looked at as medicinal, something missing in our Western society," said HANAH LIFE CEO Joel Einhorn. "The product was created to increase immunity, endurance, mental focus and recall. And to our pleasant surprise, many of our customers are drinking less coffee and trading in their daily caffeine fix."
The U.S. consumer is making a fundamental shift in focus from pharmaceuticals to a healthy diet. Of the $104 billion spent on supplements globally every year, 80% is spent on herbal supplements. And at a 7-15% annual growth rate, herbal supplements are the fastest growing category in the market.
"I have tried a lot of supplements and wellness formulas in the last 10 years and have been constantly looking for the best natural herbal product to sustain my health and wellness on the road, and for training and expeditions. In short, I wanted to know I was getting the highest quality product on the market. I didn't want to second guess what I was putting in my body," said Jimmy Chin, professional climber, mountaineer, skier, director and photographer. "After trying HANAH ONE and researching the quality, thoughtfulness and ethos behind the brand, I knew I found what I was looking for. HANAH has provided me some truly incredible results with respect to focus, energy, stamina and recovery since I began taking it a year ago, not to mention I haven't been sick once, which is a small miracle given my work and travel schedule."
In addition to Jimmy Chin, HANAH ONE devotees include several professional athletes, including surfer Ian Walsh, skier Angel Collinson, and snowboarders Travis Rice and Jeremy Jones.
When looking at the list of ingredients in HANAH ONE, consumers will find healing herbs, antioxidants, and anti-inflammatories. Three years of sourcing, experimenting, testing and working with partners in India, including Ayurvedic Dr. V.A. Venugopal, helped define the right combination of ingredients and set up a supply chain that would ensure consumers were getting the best ingredients available.
"Through the science of DNA barcoding we've all become aware of the fact that the contamination and substitution in the supplement market is widespread. If I tell you to take a turmeric powder and you go to the store to buy turmeric, it might not even be turmeric," Einhorn said. "I want to know exactly where the herbs are coming from and for them to be the most effective available. HANAH's mission is to fill that gap and offer consumers the best ingredients on the market."
About HANAH LIFE
HANAH LIFE maintains ancient medical traditions and adapts them to products for the modern life. HANAH develops only the highest quality products from the purest ingredients, tested at the highest levels for safety and consistency, and delivered in convenient packaging designed for today's lifestyle.
Its first product HANAH ONE is an Ayurvedic superfood taken daily to improve focus, clarity and overall well-being. Based on 5,000 years of Ayurvedic tradition, ONE contains 30 handpicked, wild-harvested herbs, botanicals, and superfruits in a base of honey, ghee, and sesame oil. ONE is an artisanal product, GMO-, caffeine-, and gluten-free, and is handcrafted in India to create and preserve local jobs, traditions, and community.
HANAH LIFE was founded in 2015 by entrepreneurs and athletes Joel Einhorn and JR Smith, former CEO of AVG. To learn more about HANAH LIFE, please visit www.hanahlife.com.
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SOURCE HANAH LIFE