"2016 fulfilled the promise we saw from our 2015 State of PPC report – increased budgets and an overall, really good year in the PPC industry. The biggest takeaway from this year's report is the continuous growth of social advertising, Facebook in particular. Not only are majority of advertisers utilizing this channel, but they are seeing success from it. And while targeting is becoming easier, attribution in social is still tricky. To fully optimize this channel, advertisers have to move beyond last click measurement and consider the full customer journey," says Hanapin's President, Jeff Allen.
To download the State of PPC 2016-2017 Industry Report, it is available online at: https://goo.gl/FjfXyh
For more information about Hanapin, PPC Hero or Hero Conf, please contact Jamie Newton at 812-330-3134, ext. 145 or e-mail at firstname.lastname@example.org.
About Hanapin Marketing
Founded in 2004, Hanapin Marketing manages and optimizes clients' paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/hanapin-marketing-releases-the-state-of-ppc-industry-report-300334167.html
SOURCE Hanapin Marketing