Handango Releases 2007 Third Quarter Yardstick Data Revealing Smartphone Content Industry Trends

The BlackBerry(R) 8830, a newly launched device with GPS capability, led

all devices adding software; more new content titles and fewer new content

partners were added to the Handango database

    HURST, Texas, Nov. 19 /PRNewswire/ -- Handango(TM), the world's leading
 provider of smartphone content, today released the 2007 Third Quarter
 edition of the Handango Yardstick, a quarterly report on the state of the
 mobile content industry.
     Recently launched smartphone models consistently appear in the list of
 top devices adding software. The BlackBerry 8830 jumped to the number one
 position as the device driving the most software revenue and units sold,
 pushing ahead of the top two leading devices from the last two quarters --
 the BlackBerry Pearl and the Motorola(R) Q. The BlackBerry 8830, along with
 other newly launched devices such as the BlackBerry Curve and the Nokia
 N95, includes GPS hardware. This trend indicates that device manufacturers
 and customers are increasingly interested in integrating GPS functionality
 and smartphones. This quarter, "GPS" continued its trend of appearing in
 the list of top 10 search words on the Handango retail site.
     The number of new content titles added to the Handango library grew
 from 2,159 added in third quarter of 2006 to 3,261 added in the same period
 of this year. On the other hand, the number of new content partners
 declined from 236 in Q3 2006 to 149 in Q3 2007. Therefore, fewer content
 developers are contributing a larger proportion of the applications in the
 Handango library.
     New versions and upgrades to existing applications continue to appear
 as best sellers across all platforms. Two examples of new product versions
 are WorldMate(TM) Live Gold Membership and IM+ for Skype(TM). WorldMate
 Live Gold Membership is a free version of the perennial best seller which
 offers additional functionality at the Gold membership level. IM+ for Skype
 offers the benefits of the original product to Skype users. Best-selling
 upgrades were published in Q3 for Quickoffice Premier, MemMaid and SOTI
 Pocket Controller.
     Spb Software House continued to stand out in the Pocket PC best sellers
 list with five best-selling phone-optimizing applications this quarter
 including: Spb Mobile Shell, Spb Pocket Plus, Spb Phone Suite, Spb Time and
 Spb Backup.
     Following are the ten best-selling content titles by operating system,
 as reported by the 2007 Third Quarter Yardstick:
     BlackBerry(TM)
     1. Ringtone Megaplex
     2. VoiceControl
     3. Ringphonic Lite
     4. IM+
     5. Colour Your Trackball
     6. WorldMate Live Gold Membership
     7. IM+ for Skype
     8. Ringphonic
     9. Crackberry Ringtones Deluxe
     10. Aces Texas Hold'em - No Limit
 
     Palm OS(R)
     1. SplashID
     2. Agendus Professional Edition
     3. PocketMirror Standard Edition
     4. SplashWallet Suite
     5. Agendus Premier Edition
     6. VoiceControl
     7. PocketMirror Standard Upgrade
     8. Ringo Pro
     9. Agendus Standard Edition
     10. WorldMate Professional Edition
 
     Symbian OS(R)
     1. Quickoffice Premier
     2. Handy Weather S60
     3. WorldMate Professional S60
     4. ProfiMail
     5. Advanced Call Manager
     6. Ultimate Voice Recorder
     7. IM+
     8. Handy Safe for S60
     9. SBSH Papyrus
     10. IM+ for Skype
 
     Windows Mobile Pocket PC(TM)
     1. MobiTV
     2. Spb Mobile Shell
     3. MemMaid
     4. Spb Pocket Plus
     5. Spb Phone Suite
     6. SOTI Pocket Controller
     7. Microsoft Voice Command
     8. Spb Time
     9. Spb Backup
     10. PocketCopy
 
     Windows Mobile Smartphone(TM)
     1. MobiTV
     2. Ringtone Megaplex
     3. SBSH Fa�ade
     4. SmartphoneNotes
     5. Documents To Go
     6. Agenda One
     7. IM+
     8. PocketStreamer DELUXE
     9. HandiTV
     10. Ringo Mobile
     The list of top-selling content categories has changed considerably
 since Q3 2006. Smartphone owners are now recognizing other uses for their
 devices as evidenced by the fact that Entertainment now ranks second to
 only Business & Productivity. In Q3 2006, Entertainment ranked seventh
 behind Business & Productivity, Communications, Databases, Document
 Management, eBooks and Education.
     In addition to the above statistics, the 2007 Third Quarter edition of
 the Yardstick reported software sales by category, average selling price of
 smartphone content, and much more. A full version of the Handango Yardstick
 for Q3 2007 is available at
 http://www.handango.com/marketing/Yardstick/Q32007Yardstick.pdf.
     About the Handango Yardstick
     The Handango Yardstick incorporates worldwide data collected from all
 Handango-powered Web and on-device storefronts and reports trends across
 major mobile operating systems including Windows Mobile Pocket PC and
 Smartphone, Symbian, Palm OS and BlackBerry. Handango publishes the
 Yardstick quarterly in the Press Room on its corporate site at
 http://corp.handango.com.
     About Handango
     Handango(TM) is the leading provider of smartphone content globally.
 Leveraging its network of more than 16,000 content partners and its vast
 distribution network, Handango seamlessly delivers the smartphone
 marketplace to millions of consumers on the Web and from their device.
 Handango's market- leading content delivery platform, Handango AMPP, is the
 platform of choice for numerous mobile industry leaders including
 Microsoft, Nokia, Samsung, HP, Verizon Wireless, T-Mobile, AT&T and AOL. By
 delivering intuitive and compelling consumer experiences, Handango has
 become the trusted source for millions of smartphone users around the
 world. For more information, visit http://corp.handango.com.
     Handango is a registered trademark of Handango, Inc. All other
 trademarks and registered trademarks are the property of their respective
 owners.
 
 

SOURCE Handango