WINSTON-SALEM, N.C., July 22 /PRNewswire/ -- Hanes, the No. 1 selling sock
brand in the United States, has found the solution to the top complaint among
male sock consumers - durability. To remedy the problem, Hanes unveiled its
latest creation - Double Tough Socks for men and boys, featuring double the
reinforcement where it counts - the heels and toes.
Hanes, along with double-tough guy Mr. T, expects to score with the
biggest 'Sox' enthusiasts of all - the fans at tonight's Chicago White Sox and
Boston Red Sox baseball game at U.S. Cellular Field in Chicago. To officially
launch the product, Hanes will be giving out 76,000 pairs of men's and boys'
Double Tough Socks to all fans in attendance during the July 22 game. To show
how tough these socks are, Mr. T will be throwing out the first pitch, sans
shoes, to baseball Hall-of-Famer and former White Sox and Red Sox catcher,
"Mr. T and Hanes are gonna sock it to all the Sox fans out there to make
sure they know that Hanes Double Tough Socks deliver true toughness," said Mr.
T. "I found out after all of these years that if you want to be tough, you've
got to walk tough. And the only way to walk tough is to wear Hanes Double
Tough Socks! I pity the fool who has holes in his socks!" he added.
The average pair of socks can wear out quickly from everyday use,
especially for men and boys. Everyone knows how embarrassing it can be when
heels or toes peek through their socks, not to mention uncomfortable. Hanes,
always concerned with the comfort of consumers, set out to solve the problem.
By doubling the reinforcement in the heels and toes, Hanes Double Tough Socks
are twice as durable as before - making them tougher and comfortable.
"Hanes Double Tough Socks were created in direct response to the No. 1
sock complaint for men and boys - holes in the heels and toes. Consumers
wanted a tougher sock, so we designed a sock with extra durability along with
the comfort you expect from Hanes," said Director of Marketing, Hanes Socks
Jolanda Uittenbogaard. "Because we doubled the reinforcement in the heels and
toes, Hanes socks now last longer, providing even more value to our
Hanes Double Tough Socks for men and boys are available at major retailers
nationwide starting at $5.00 for a package of six.
Hanes is a leading brand of intimate apparel, underwear, sleepwear, socks,
shoes and casual apparel. Hanes is a flagship brand of Sara Lee Branded
Apparel. Sara Lee Branded Apparel is currently a part of Sara Lee
Corporation, which in February 2005 announced a transformation of its business
portfolio to focus on food, beverage and household products. At that time,
Sara Lee announced its intent to spin off as an independent, publicly held
company its Americas/Asia apparel business, Sara Lee Branded Apparel, a move
that is expected to be completed by September 2006.
Contacts: Cary B. Neer Jennifer Gardner
Weber Shandwick Sara Lee Branded Apparel