WOODLAND HILLS, Calif., Dec. 18 /PRNewswire/ -- Hankook Tire America
Corp. (www.hankooktireusa.com), has engaged JMPR Public Relations to assist
with its public relations and media relations initiatives, including brand
enhancement, new product debuts, motorsports programs, dealer relations,
and special projects.
JMPR will assist Hankook Tire America Corp. with North American media
outreach and provide public relations assistance for the company and its
full range of passenger, high-performance, light and medium truck, winter
radial, original equipment and truck and bus radial tires. JMPR will work
directly with Hankook Tire America Corp's internal public relations
management with strategic planning, development and implementation of
creative PR campaigns around the company's new product introductions,
on-site assistance at trade and auto show events, support with Hankook's
ride and drive programs, and crisis communications. JMPR also will handle
print, electronic and Internet media outreach.
As part of its efforts, JMPR also will work with the internal corporate
communications team at parent company Hankook Tire Co., Ltd. in Korea to
manage select corporate media outreach and assist with the coordination of
its global PR efforts.
Hankook Tire America Corp., distributes and markets a complete line of
passenger radials, high-performance tires, light truck, SUV, and 4x4 tires,
as well as medium truck and bus tires throughout the U.S. and Puerto Rico.
From a series of regional offices, Hankook oversees 500 independent dealers
with more than 3,000 sales locations nationwide. Hankook also operates
state-of-the-art research and development facilities in the U.S. and
JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was
founded in 1977. Its clients, covering a wide variety of automotive,
motorcycle and lifestyle industries, include Black & Decker (Price Pfister
and Kwikset divisions), Boyd Gaming Corporation, Bugatti Automobiles,
S.A.S., Callaway Cars, Coker Tire Company, Ducati North America, duPont
Publishing, Foose Design, Hagerty Insurance, J.D. Power and Associates,
Meguiar's, Inc., the National Limousine Association, the Petersen
Automotive Museum, RM Auctions, and SPEED.
SOURCE JMPR Public Relations