Hankook Tire America Corp. Selects JMPR Public Relations as Agency of Record for North America

Dec 18, 2006, 00:00 ET from JMPR Public Relations

    WOODLAND HILLS, Calif., Dec. 18 /PRNewswire/ -- Hankook Tire America
 Corp. (www.hankooktireusa.com), has engaged JMPR Public Relations to assist
 with its public relations and media relations initiatives, including brand
 enhancement, new product debuts, motorsports programs, dealer relations,
 and special projects.
     JMPR will assist Hankook Tire America Corp. with North American media
 outreach and provide public relations assistance for the company and its
 full range of passenger, high-performance, light and medium truck, winter
 radial, original equipment and truck and bus radial tires. JMPR will work
 directly with Hankook Tire America Corp's internal public relations
 management with strategic planning, development and implementation of
 creative PR campaigns around the company's new product introductions,
 on-site assistance at trade and auto show events, support with Hankook's
 ride and drive programs, and crisis communications. JMPR also will handle
 print, electronic and Internet media outreach.
     As part of its efforts, JMPR also will work with the internal corporate
 communications team at parent company Hankook Tire Co., Ltd. in Korea to
 manage select corporate media outreach and assist with the coordination of
 its global PR efforts.
     Hankook Tire America Corp., distributes and markets a complete line of
 passenger radials, high-performance tires, light truck, SUV, and 4x4 tires,
 as well as medium truck and bus tires throughout the U.S. and Puerto Rico.
 From a series of regional offices, Hankook oversees 500 independent dealers
 with more than 3,000 sales locations nationwide. Hankook also operates
 state-of-the-art research and development facilities in the U.S. and
     JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was
 founded in 1977. Its clients, covering a wide variety of automotive,
 motorcycle and lifestyle industries, include Black & Decker (Price Pfister
 and Kwikset divisions), Boyd Gaming Corporation, Bugatti Automobiles,
 S.A.S., Callaway Cars, Coker Tire Company, Ducati North America, duPont
 Publishing, Foose Design, Hagerty Insurance, J.D. Power and Associates,
 Meguiar's, Inc., the National Limousine Association, the Petersen
 Automotive Museum, RM Auctions, and SPEED.

SOURCE JMPR Public Relations