National PR Campaign to Launch: New Line of European-Style Yogurts
NEW YORK, June 26 /PRNewswire/ -- Hanna Lee Communications, Inc., a boutique PR agency specialized in food, beverage, travel and lifestyle, today announced that it was named the PR agency of record for Lowell International Foods, an Illinois-based, premium specialty food importer and producer. The one-year program includes comprehensive media relations targeting both trade and consumer media, website consulting and extensive trade show support. The agency will kick-off the national launch of the Lowell European Classic(TM) Yogurt line at the Fancy Food Show in New York City on June 28-30, 2009.
"We're very excited to represent these unique, top quality yogurts," said Hanna Lee, President and Founder of Hanna Lee Communications, Inc. "Lowell yogurts are creamy, wholesome and natural. We can't wait to promote the healthy yogurt lifestyle."
"We recognized Hanna Lee Communications' outstanding work for other clients and their track record for building brands," said Conrad J. Lowell, President & CEO. "They have the strategies, ideas and passion to help us successfully introduce our European-style yogurts to the American consumer."
ABOUT LOWELL INTERNATIONAL FOODS:
Headquartered in Franklin Park, Ill., Lowell International Foods is a premium specialty food importer and producer. The company, which was founded in 1993, markets 2,500 products from Europe and sells 300 items under its Lowell label. Its business philosophy is to exclusively carry and produce "best of category" items. Led by entrepreneur Conrad J. Lowell, the company recently launched its premium line of Lowell European Classic(TM) Yogurts that brings the creamy texture and vibrant, natural fruit flavors of European-style yogurt to the American consumer. Lowell International Foods is a wholly-owned subsidiary of Lowell International Co. For more information, please visit www.lowelldairy.com.
ABOUT HANNA LEE COMMUNICATIONS, INC:
Headquartered in New York City, Hanna Lee Communications, Inc. is an award-winning, boutique PR agency specialized in food, beverage, travel and lifestyle PR and event management. The agency only represents products and companies in which it believes and is passionate about. Hanna Lee Communications has created a number of successful PR case studies, including the "Truth in Vodka" campaign for Sobieski Vodka. The agency also contributed to developing the Prosecco category in the U.S. through its work for Mionetto and has distinguished itself by cultivating long-term, trustworthy relationships with clients, key industry influencers as well as journalists in both the trade and consumer media. For more information, please visit www.hannaleecommunications.com.
SOURCE Hanna Lee Communications, Inc.