Hanon McKendry Partners with Media Giant
GRAND RAPIDS, Mich., July 14 /PRNewswire/ -- Effective immediately, Hanon McKendry, a Grand Rapids-based advertising agency, has entered into a partnership with StarLink, a media management unit of the recently formed $16.6 billion Starcom MediaVest Group media holding company of B|Com3 Group, Inc. As Hanon McKendry's media partner, StarLink will provide strategic media planning and buying expertise to help the agency's clients build their brands. Hanon McKendry is the only Michigan agency, and one of 14 in the country, with which StarLink has signed media relationships. "StarLink is filling a void for agencies like Hanon McKendry who want to offer their clients the best media resources, but find it cost-prohibitive to do," said Bob Kubis, StarLink president. Hanon McKendry, known mostly for its work for nonprofit, political and retail clients, has gained national and international recognition for its strategic and creative services. Media planning and buying have almost always been outsourced by the agency. "We've always prided ourselves in being media- and solutions-neutral, and we've been able to maintain that standard by not having a media department in- house," said Bill McKendry, founder and chief creative officer of the agency. McKendry continued, "Our partnership with StarLink allows us to keep the integrity associated with that stance, while, at the same time, not compromising world-class media services." Initially, the agency plans to place between $5 and $8 million media buys within the next year with StarLink. "While that's about 20 percent of what our clients will spend this year," McKendry said, "we're hoping that'll grow as we grow and as more of our clients are exposed to StarLink's resources and capabilities." Hanon McKendry (www.hanon-mckendry.com ), founded in 1994, works with traditional corporate marketers as well as nonprofit organizations that the agency believes advances humanity. The diverse list of clients includes: (corporate) Furniture Row Companies, parent company of Oak Express, Denver Mattress, Bedroom Expressions, and Sofa Mart; Amway Corporation; Owens Corning; Trendway; and iBelieve.com; (nonprofit) National Association of Catholic Bishops; Promise Keepers; World Vision; and Kids FirstYes! As a separate unit of Starcom MediaVest Group, the $16.6 billion media holding company of the B|Com3 Group, StarLink (www.starlinkworldwide.com ) is dedicated to providing advertising agencies with media strategy and investment expertise. Launched in August 1999, StarLink has won over 10 new clients serviced by over 40 media professionals and billings approaching $350 million.
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