'Happily Ever After' Doesn't Have To Include a Walk Down the Aisle

A New Study Shows Long-Term Commitment Trumps Marriage in Current Plans of

Many Single Adults

May 17, 2007, 01:00 ET from Chemistry.com

    DALLAS, May 17 /PRNewswire/ -- According to a new study by
 Chemistry.com, about two in three single adults(1) (63%) say a long-term
 committed relationship is important for a happy and fulfilling life, a
 larger portion than those who value marriage (55%). The study was conducted
 by Harris Interactive(R) in an effort to better understand how U.S. adults
 are defining relationships today.
     The survey went on to reveal that a large majority of all adults, 85
 percent, agrees that a person can be happy without getting married. Many
 single adults say that they currently prefer to remain single and dating
 (44%) or in a committed relationship but not married (38%). In fact, as
 many as nearly two in five (39%) singles are unsure if they ever want to
 get married. When asked why marriage was important, 72 percent of married
 adults and 63 percent of single adults said it's the desire to have a
 partnership with someone.
     "Marriage has changed more in the last 50 years than in the past 5,000.
 The fact is, we no longer live in a 'traditional marriage' culture," said
 Dr. Helen Fisher, renowned biological anthropologist and Chief Scientific
 Advisor at Chemistry.com. "Today, for example, most men and women
 experiment with sex and love long before they wed. Many live together
 before they tie the knot. Some have children first, and then marry. And
 many have two or three spouses across their lives. It's time to embrace
 what we see around us -- men and women following their own paths in their
 primordial drive to love."
     "We want to give our customers the best opportunity to find the
 relationship that's right for them. The results from this survey show that,
 to some, it's marriage, but to many more, it's a long-term, committed
 relationship or partnership," said Thomas Enraght-Moony, Chief Executive
 Officer of Match.com, parent company of Chemistry.com. "At Chemistry.com,
 we think everyone deserves a happy and fulfilling relationship, however
 they define it."
     Other findings from the survey further demonstrate how the perception
 of marriage and a committed relationship has evolved over time. Highlights
     -- 50% of U.S. adults think they have a different opinion of marriage than
        their parents.
     -- 58% of U.S. adults think couples who live together in a committed
        relationship but don't marry don't need to as long as they are happy.
     -- 78% of U.S. adults say the divorce rate in the U.S. is increasing
        because people get married for the wrong reasons.
     -- 76% of single adults disagree that getting married is a top priority
        for them right now.
     "One of the greatest aspects about Chemistry.com is its openness to
 everyone searching for meaningful partnerships," added Greg Behrendt,
 author of He's Just Not That Into You and an expert whose opinions appear
 on Chemistry.com's blog site, The Great Mate Debate. "It's in agreement
 with my personal belief that if you are here among us living on the big
 round rock, you deserve love no matter your gender, color, shape, size,
 sexual orientation or relationship goal. Chemistry.com allows you to define
 your own relationship."
     Survey Methodology
     Harris Interactive(R) conducted the online survey on behalf of
 Chemistry.com between March 30 and April 3, 2007 among 2,549 U.S. adults
 age 18 and older. Figures for region, age within gender, education,
 household income, and ethnicity were weighted where necessary to bring them
 into line with their actual proportions in the population. Propensity score
 weighting was also used to adjust for respondents' propensity to be online.
     With a pure probability sample of 2,549, one could say with a 95%
 probability that the overall results would have a sampling error of +/- 3
 percentage points. Sampling error for data based on sub-samples may be
 higher and would vary. However, that does not take other sources of error
 into account. This online survey is not based on a probability sample and
 therefore no theoretical sampling error can be calculated.
     About Chemistry.com
     Chemistry.com is a private community with more than 2 million
 interesting, confident, diverse singles that offers a fundamentally
 different approach to meeting someone. It combines all the benefits of
 online matching with the power of face-to-face meetings, where the true
 test of chemistry occurs. Based on science from biological anthropologist,
 Dr. Helen Fisher, and insight gained from one of the most extensive
 consumer research studies of single adults, Chemistry.com's personality
 profile and 1-2-3 Meet(TM), a guided introduction process, matches you with
 the singles you most want to meet. At Chemistry.com we're committed to
 finding the relationship that's right for you, whether that's marriage, a
 civil union or a long-term commitment. Chemistry.com is an operating
 business of IAC (Nasdaq:   IACI).
     About Match.com
     Match.com pioneered online personals when it launched on the Web in
 1995 and continues to lead this exciting and evolving category after more
 than a decade. Throughout its 12-year history, Match.com has redefined the
 way people meet and fall in love and is credited with more marriages than
 any other site. Today, more than 15 million people around the world
 participate in the Match.com community, providing a rich tapestry of
 ethnicities, interests, goals, ambitions, quirks, looks and personalities
 from which to choose. Match.com operates leading subscription-based online
 dating sites in 35 countries, in 15 languages and spanning six continents.
 Match.com also powers online dating on MSN across Europe, Asia, the United
 States and Latin America and is the premier provider of personals for
 Love@AOL. Match.com is an operating business of IAC (Nasdaq:   IACI).
     (1) Throughout this release, the term "single adults" refers to U.S.
 adults ages 18+ who are single and have never been married.

SOURCE Chemistry.com