Hard Rock Park Offers a 'Whole Lotta Love'

World's First Rock 'n' Roll Theme Park Unveils Led Zeppelin - The Ride

Apr 13, 2007, 01:00 ET from Hard Rock Park

    MYRTLE BEACH, S.C., April 13 /PRNewswire/ -- Hard Rock Park, the
 world's first rock 'n' roll theme park, today announced one of the Park's
 most anticipated attractions, Led Zeppelin - The Ride. Ascending over 150
 feet into the sky, this iconic looping, steel roller coaster will feature a
 high fidelity on-board audio system that soars to Led Zeppelin's hit single
 "Whole Lotta Love," creating an unprecedented sensory experience for
     In tune with Hard Rock's passion for music and memorabilia, Hard Rock
 Park has worked closely with band members Jimmy Page, Robert Plant and John
 Paul Jones on all aspects of Led Zeppelin - The Ride, including the ride's
 name, logo, and overall look and feel of the vehicles. Indeed the band
 selected "Whole Lotta Love" as the theme song for the attraction.
     "We've partnered with the most iconic hard rock band of all time to
 create a truly unique and exciting experience that will serve as one of our
 signature attractions," said Steven Goodwin, CEO of Hard Rock Park. "Our
 relationship with Led Zeppelin is just one strong example of the support
 and authenticity Hard Rock Park is receiving from the rock community."
     Guests can get an early adrenaline rush of Led Zeppelin - The Ride by
 visiting the Hard Rock Park Backstage Tour in Myrtle Beach, SC. Beginning
 April 18, the Backstage Tour will feature a model of the Bolliger &
 Mabillard manufactured ride and brief computer graphic simulator with
 binaural sounds that creates a life-like sensory experience for visitors.
 Admission to the Backstage Tour is free for all visitors.
     Opening in Spring 2008, Hard Rock Park will be an approximately
 140-acre theme park boasting more than 40 attractions for rockers of all
 ages, including roller coasters, shows, children's play areas, restaurants,
 cafes and retail stores, a multi-purpose live music amphitheatre, and
 ultra-modern sound system specifically developed for the project, creating
 a totally immersive full day experience.
     For more information on Hard Rock Park or to purchase advance tickets
 ($46 for children of all ages), please visit www.hardrockpark.com.
     About Hard Rock Park:
     HRP Myrtle Beach Operations, LLC, is designing, developing, and
 constructing; and will own and operate Hard Rock Park, an approximately
 140- acre rock n' roll theme park in Myrtle Beach, South Carolina under a
 long term license agreement with Hard Rock International. HRP Myrtle Beach
 Operations LLC is a Partnership between the executive management team of
 Steven Goodwin, Felix Mussenden and Jon Binkowski, who designed and
 developed the park's concepts and will be responsible for building and
 operating the Park; FHTP, LLC, a group of prominent local investors and
 community leaders and a joint venture led by real estate developer Ziel
 Feldman and Amnon Bar-Tur, Managing Member of SafeHarbor Holding, LLC; from
 New York and Africa Israel Investment and Polar International Real Estate
 from Israel. For more information on Hard Rock Park, visit
     About Hard Rock International:
     With 123 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46
 countries, Hard Rock International is one of the world's most globally
 recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns
 the world's greatest collection of music memorabilia, which is displayed at
 its locations around the globe. Hard Rock is also known for its collectible
 fashion and music-related merchandise, Hard Rock Live performance venues
 and an award-winning website. In addition to the two flagship Seminole Hard
 Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock
 Hotels/Casinos are located in Las Vegas, Orlando, Chicago, Pattaya and
 Bali, with San Diego and Biloxi scheduled to open later in 2007. Additional
 hotel and casino projects have been announced in Palm Springs, Copper
 Mountain and Macau, scheduled to open in 2009. Hard Rock International,
 Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more
 information on Hard Rock, visit www.hardrock.com.
      Contact:  Becky Senkerik               Jennifer Zaitz
                Hard Rock Park               Weber Shandwick
                becky.senkerik@hrpusa.com    jzaitz@webershandwick.com
                843-236-7625                 212-445-8273

SOURCE Hard Rock Park