ST. LOUIS, April 23 /PRNewswire-FirstCall/ -- An old favorite is
returning to Hardee's -- but only for a limited time. The Burger Chef(R)
Big Shef(TM) hamburger will be added to the menu at Hardee's restaurant
locations in Indianapolis, Terre Haute, Ind., Fort Wayne, Ind., South Bend,
Ind. and Dayton, Ohio beginning today.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070423/AQM093 )
The Big Shef was a signature burger on the Burger Chef menu in the
1970s and 80s. It is a 1/4-pound burger featuring two charbroiled patties,
American cheese, shredded lettuce and special Big Shef sauce. The Burger
Chef Big Shef will replace the Big Twin(TM) on the Hardee's menu in these
cities and will be sold at a 2-for-$3 price point.
"Hardee's conducted a test in February where we brought back the Burger
Chef Big Shef at one of our company-owned restaurants in Terre Haute. The
response was overwhelming," said Brad Haley, Hardee's executive vice
president of marketing. "In certain markets like Indy and Terre Haute, the
love affair with Burger Chef remains strong, and people were gobbling up
the Big Shef burgers as fast as we could make them. We knew then that we
needed to bring this product back on a larger scale, to offer Burger Chef
fans across the Midwest their Big Shef fix."
Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth
fiscal quarter ended Jan. 29, 2007, CKE Restaurants, Inc., through its
subsidiaries, had a total of 3,105 franchised or company-operated
restaurants in 43 states and in 13 countries, including 1,087 Carl's Jr.(R)
restaurants, 1,906 Hardee's restaurants and 96 La Salsa Fresh Mexican
Grill(R) restaurants. For more information, or to find a Hardee's near you,
go to http://www.ckr.com or http://www.hardees.com.
Contact: Jeff Mochal Kim Goedeker
Hardee's Weber Shandwick
(314) 259-6277 (314) 552-6740
SOURCE Hardee's Food Systems, Inc.