Hardee's(R) Brings Back Burger Chef(R) Big Shef(TM) Hamburger for a Limited Time in Select Markets

    ST. LOUIS, April 23 /PRNewswire-FirstCall/ -- An old favorite is
 returning to Hardee's -- but only for a limited time. The Burger Chef(R)
 Big Shef(TM) hamburger will be added to the menu at Hardee's restaurant
 locations in Indianapolis, Terre Haute, Ind., Fort Wayne, Ind., South Bend,
 Ind. and Dayton, Ohio beginning today.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070423/AQM093 )
     The Big Shef was a signature burger on the Burger Chef menu in the
 1970s and 80s. It is a 1/4-pound burger featuring two charbroiled patties,
 American cheese, shredded lettuce and special Big Shef sauce. The Burger
 Chef Big Shef will replace the Big Twin(TM) on the Hardee's menu in these
 cities and will be sold at a 2-for-$3 price point.
     "Hardee's conducted a test in February where we brought back the Burger
 Chef Big Shef at one of our company-owned restaurants in Terre Haute. The
 response was overwhelming," said Brad Haley, Hardee's executive vice
 president of marketing. "In certain markets like Indy and Terre Haute, the
 love affair with Burger Chef remains strong, and people were gobbling up
 the Big Shef burgers as fast as we could make them. We knew then that we
 needed to bring this product back on a larger scale, to offer Burger Chef
 fans across the Midwest their Big Shef fix."
     Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
 Restaurants, Inc. (NYSE:   CKR) of Carpinteria, Calif. As of the fourth
 fiscal quarter ended Jan. 29, 2007, CKE Restaurants, Inc., through its
 subsidiaries, had a total of 3,105 franchised or company-operated
 restaurants in 43 states and in 13 countries, including 1,087 Carl's Jr.(R)
 restaurants, 1,906 Hardee's restaurants and 96 La Salsa Fresh Mexican
 Grill(R) restaurants. For more information, or to find a Hardee's near you,
 go to http://www.ckr.com or http://www.hardees.com.
     Contact:  Jeff Mochal        Kim Goedeker
               Hardee's           Weber Shandwick
               (314) 259-6277     (314) 552-6740
               jmochal@ckr.com    kgoedeker@webershandwick.com
 
 

SOURCE Hardee's Food Systems, Inc.

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