ST. LOUIS, Oct. 15 /PRNewswire/ -- Hardee's has always focused on
giving its customers the kind of high-quality breakfast items people
normally expect to find only at sit-down restaurants. Starting today,
anyone who loves a hearty meal in the morning but is pressed for time has a
tasty new option: the Country Breakfast Burrito. Offering the down-home
flavors of a complete "country breakfast" with a south-of-the-border twist,
the Country Breakfast Burrito is now available at all Hardee's locations.
"This is no ordinary breakfast burrito," said Brad Haley, executive
vice president of Marketing for Hardee's restaurants. "It's an entire
country breakfast in the palm of your hand. It represents the first time
that hungry breakfast customers can get eggs, bacon, ham, hash browns and
sausage gravy in a portable form that can easily be eaten on the go. True
breakfast fans are really going to enjoy the Country Breakfast Burrito once
they get their hands on it."
The Country Breakfast Burrito features two egg omelets filled with
crumbled bacon and sausage, diced ham and shredded cheddar cheese with hash
rounds and a generous ladle of sausage gravy, all wrapped in a warm flour
tortilla. It is offered for a limited time only and will be sold for $2.69
by itself or $4.09 for a small combo, which includes hash rounds and
coffee. Prices may vary.
Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the first fiscal
quarter ended May 21, 2007, CKE Restaurants, Inc., through its
subsidiaries, had a total of 3,022 franchised or company-operated
restaurants in 43 states and in 13 countries, including 1,101 Carl's Jr.(R)
restaurants, 1,905 Hardee's restaurants. For more information, or to find a
Hardee's near you, go to http://www.ckr.com or http://www.hardees.com.
Contact: Steve Lemley Kim Goedeker
Hardee's Weber Shandwick
(314) 259-6227 (314) 552-6740