Hardee's(R) Gets a Little Bit Country and a Little Bit Espanol at Breakfast New Country Breakfast Burrito(TM) Fits a Hearty Meal Inside a Warm Tortilla



    ST. LOUIS, Oct. 15 /PRNewswire/ -- Hardee's has always focused on
 giving its customers the kind of high-quality breakfast items people
 normally expect to find only at sit-down restaurants. Starting today,
 anyone who loves a hearty meal in the morning but is pressed for time has a
 tasty new option: the Country Breakfast Burrito. Offering the down-home
 flavors of a complete "country breakfast" with a south-of-the-border twist,
 the Country Breakfast Burrito is now available at all Hardee's locations.
     "This is no ordinary breakfast burrito," said Brad Haley, executive
 vice president of Marketing for Hardee's restaurants. "It's an entire
 country breakfast in the palm of your hand. It represents the first time
 that hungry breakfast customers can get eggs, bacon, ham, hash browns and
 sausage gravy in a portable form that can easily be eaten on the go. True
 breakfast fans are really going to enjoy the Country Breakfast Burrito once
 they get their hands on it."
     The Country Breakfast Burrito features two egg omelets filled with
 crumbled bacon and sausage, diced ham and shredded cheddar cheese with hash
 rounds and a generous ladle of sausage gravy, all wrapped in a warm flour
 tortilla. It is offered for a limited time only and will be sold for $2.69
 by itself or $4.09 for a small combo, which includes hash rounds and
 coffee. Prices may vary.
     Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
 Restaurants, Inc. (NYSE:   CKR) of Carpinteria, Calif. As of the first fiscal
 quarter ended May 21, 2007, CKE Restaurants, Inc., through its
 subsidiaries, had a total of 3,022 franchised or company-operated
 restaurants in 43 states and in 13 countries, including 1,101 Carl's Jr.(R)
 restaurants, 1,905 Hardee's restaurants. For more information, or to find a
 Hardee's near you, go to http://www.ckr.com or http://www.hardees.com.
     Contact:       Steve Lemley        Kim Goedeker
                    Hardee's            Weber Shandwick
                    (314) 259-6227      (314) 552-6740
                    slemley@ckr.com     kgoedeker@webershandwick.com
 
 

SOURCE Hardee's

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