Hardee's(R) Introduces New Blueberry Biscuit to Satisfy Early Morning Sweet Tooth of any Guest

New Item Features Made From Scratch Biscuit Filled with Warm Blueberry


Jul 16, 2007, 01:00 ET from Hardee's

    ST. LOUIS, July 16 /PRNewswire/ -- Hardee's(R) signature Made From
 Scratch Biscuits are about to get a whole lot sweeter, thanks to a new
 decadent breakfast product sure to please that early morning sweet tooth --
 the new Blueberry Biscuits. Blueberry Biscuits are made by taking a
 freshly-baked Made From Scratch buttermilk Biscuit, filling it with warm
 blueberry topping, and then drizzling it with sweet vanilla icing.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070716/AQM025 )
     "Made-From-Scratch Biscuits from Hardee's really began the quality
 trend on fast-food breakfast menus way back in the late 1970's," said Brad
 Haley, Hardee's executive vice president of marketing. "So, the only way to
 top them was to, literally, top them ... with blueberries in blueberry
 syrup and white icing."
     The new Blueberry Biscuit will be sold at participating Hardee's
 restaurants in packages of one, two or six for $.99, $1.59 or $3.59,
 respectively. Prices may vary.
     Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
 Restaurants, Inc. (NYSE:   CKR) of Carpinteria, Calif. As of the first fiscal
 quarter ended May 21, 2007, CKE Restaurants, Inc., through its
 subsidiaries, had a total of 3,022 franchised or company-operated
 restaurants in 43 states and in 13 countries, including 1,101 Carl's Jr.(R)
 restaurants, 1,905 Hardee's restaurants. For more information, or to find a
 Hardee's near you, go to http://www.ckr.com or http://www.hardees.com.
     Contact:  Jeff Mochal               Kim Goedeker
               Hardee's                  Weber Shandwick
               (314) 259-6277            (314) 552-6740
               jmochal@ckr.com           kgoedeker@webershandwick.com

SOURCE Hardee's