ST. LOUIS, July 16 /PRNewswire/ -- Hardee's(R) signature Made From
Scratch Biscuits are about to get a whole lot sweeter, thanks to a new
decadent breakfast product sure to please that early morning sweet tooth --
the new Blueberry Biscuits. Blueberry Biscuits are made by taking a
freshly-baked Made From Scratch buttermilk Biscuit, filling it with warm
blueberry topping, and then drizzling it with sweet vanilla icing.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070716/AQM025 )
"Made-From-Scratch Biscuits from Hardee's really began the quality
trend on fast-food breakfast menus way back in the late 1970's," said Brad
Haley, Hardee's executive vice president of marketing. "So, the only way to
top them was to, literally, top them ... with blueberries in blueberry
syrup and white icing."
The new Blueberry Biscuit will be sold at participating Hardee's
restaurants in packages of one, two or six for $.99, $1.59 or $3.59,
respectively. Prices may vary.
Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the first fiscal
quarter ended May 21, 2007, CKE Restaurants, Inc., through its
subsidiaries, had a total of 3,022 franchised or company-operated
restaurants in 43 states and in 13 countries, including 1,101 Carl's Jr.(R)
restaurants, 1,905 Hardee's restaurants. For more information, or to find a
Hardee's near you, go to http://www.ckr.com or http://www.hardees.com.
Contact: Jeff Mochal Kim Goedeker
Hardee's Weber Shandwick
(314) 259-6277 (314) 552-6740