Hardee's(R) Introduces New Monster Thickburger(TM)

The New 2/3 lb. Thickburger Takes Decadence to a New Level

Nov 15, 2004, 00:00 ET from Hardee's

   ST. LOUIS, Nov. 15 /PRNewswire/ -- First there were burgers. Then there
 were Thickburgers. Now Hardee's is introducing the mother of all burgers --
 the Monster Thickburger(TM). Weighing in at two-thirds of a pound, this 100
 percent Angus beef burger is a monument to decadence, yet is still a
 throwback, as it features lots of meat, cheese and bacon on a bun. Available
 at all Hardee's restaurants starting today, the Monster Thickburger is certain
 to crush the hunger pangs of even the most famished burger lovers.
     "Before the introduction of the Thickburger line at Hardee's, the Monster
 Burger was one of our most popular menu items," said Brad Haley, executive
 vice president of marketing for Hardee's. "In fact, it's been one of the most
 requested items from our old menu. However, we didn't just bring it back.
 Since it's now a Thickburger, it's even bigger and better than it was before."
     Like all Hardee's burgers, the Monster Thickburger features 100 percent
 Angus beef patties. In this case, it's got not one, but two 1/3-lb.
 charbroiled patties, topped with no less than four strips of crispy bacon,
 three slices of American cheese, and some mayonnaise -- all on a buttered,
 toasted, sesame seed bun. The result is an updated version of a classic that
 requires two hands, a firm grip and a serious appetite.
     Available at all Hardee's locations, the Monster Thickburger sells for
 $5.49 by itself, or $7.09 for a combo meal including medium fries and a medium
 drink. Lovers of bodacious burgers can visit http://www.monsterthickburger.com
 to download a coupon and learn more about Hardee's newest menu offering.
     Coinciding with the Monster Thickburger introduction, Hardee's is
 partnering with NFL players in ten markets to raise money for charity. In each
 of the markets, one "monstrous" NFL player will work the drive-thru of a local
 Hardee's for two hours, and the proceeds from every Monster Thickburger sold
 at that location on that day will be donated to the player's charity of
     Hardee's is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE:   CKR)
 of Carpinteria, Calif. As of the end of the second quarter on August 9, 2004,
 CKE Restaurants, Inc., through its subsidiaries, had a total of 3,206
 franchised or company-owned restaurants in 44 states and in 14 countries,
 including 1,016 Carl's Jr.(R) restaurants, 2,067 Hardee's(R) restaurants and
 105 La Salsa Fresh Mexican Grill(R) restaurants. For more information, or to
 find a Hardee's near you, go to http://www.ckr.com or http://www.hardees.com .
      Contact:   Bev Pfeifer-Harms         Bob Rybarczyk
                 Hardee's                  Weber Shandwick
                 314-259-6315              314-552-6731
                 314-520-0268 cell         314-602-1795 cell
                 bpfeifer-harms@ckr.com    brybarczyk@webershandwick.com

SOURCE Hardee's