ST. LOUIS, Nov. 15 /PRNewswire/ -- First there were burgers. Then there
were Thickburgers. Now Hardee's is introducing the mother of all burgers --
the Monster Thickburger(TM). Weighing in at two-thirds of a pound, this 100
percent Angus beef burger is a monument to decadence, yet is still a
throwback, as it features lots of meat, cheese and bacon on a bun. Available
at all Hardee's restaurants starting today, the Monster Thickburger is certain
to crush the hunger pangs of even the most famished burger lovers.
"Before the introduction of the Thickburger line at Hardee's, the Monster
Burger was one of our most popular menu items," said Brad Haley, executive
vice president of marketing for Hardee's. "In fact, it's been one of the most
requested items from our old menu. However, we didn't just bring it back.
Since it's now a Thickburger, it's even bigger and better than it was before."
Like all Hardee's burgers, the Monster Thickburger features 100 percent
Angus beef patties. In this case, it's got not one, but two 1/3-lb.
charbroiled patties, topped with no less than four strips of crispy bacon,
three slices of American cheese, and some mayonnaise -- all on a buttered,
toasted, sesame seed bun. The result is an updated version of a classic that
requires two hands, a firm grip and a serious appetite.
Available at all Hardee's locations, the Monster Thickburger sells for
$5.49 by itself, or $7.09 for a combo meal including medium fries and a medium
drink. Lovers of bodacious burgers can visit http://www.monsterthickburger.com
to download a coupon and learn more about Hardee's newest menu offering.
Coinciding with the Monster Thickburger introduction, Hardee's is
partnering with NFL players in ten markets to raise money for charity. In each
of the markets, one "monstrous" NFL player will work the drive-thru of a local
Hardee's for two hours, and the proceeds from every Monster Thickburger sold
at that location on that day will be donated to the player's charity of
Hardee's is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR)
of Carpinteria, Calif. As of the end of the second quarter on August 9, 2004,
CKE Restaurants, Inc., through its subsidiaries, had a total of 3,206
franchised or company-owned restaurants in 44 states and in 14 countries,
including 1,016 Carl's Jr.(R) restaurants, 2,067 Hardee's(R) restaurants and
105 La Salsa Fresh Mexican Grill(R) restaurants. For more information, or to
find a Hardee's near you, go to http://www.ckr.com or http://www.hardees.com .
Contact: Bev Pfeifer-Harms Bob Rybarczyk
Hardee's Weber Shandwick
314-520-0268 cell 314-602-1795 cell