2014

Hardee's(R) Introduces New Steak 'N' Egg Burrito(TM) Leader in Breakfast Biscuits Offers a New Morning Choice



    ST. LOUIS, Jan. 23 /PRNewswire/ -- Hardee's(R), a leader in the QSR
 breakfast arena, today announced the newest addition to its morning menu, the
 Steak 'N' Egg Burrito(TM).  Famous for its Made-From-Scratch(TM) biscuits,
 Hardee's has previously expanded the breakfast category by introducing new
 breakfast burritos and its innovative bowls.  Today's entry represents the
 chain's continuing emphasis on food quality, by featuring steak as an
 ingredient.
     The Steak 'N' Egg Burrito includes strips of real grilled steak, plus a
 blend of Swiss and cheddar cheeses, with two eggs, all wrapped in a large,
 warm flour tortilla.  This delicious blend of breakfast flavors is served with
 zesty salsa.
     "Burritos have become a staple in the American breakfast diet," said Brad
 Haley, executive vice president of marketing for Hardee's.  "Our Made-From-
 Scratch biscuits continue to be our signature breakfast favorite, but the
 success of last year's Loaded Breakfast Burrito(TM) proved once again that a
 burrito is a popular and convenient new way to enjoy traditional breakfast
 items.  And, steak and eggs is a classic combination at breakfast that tastes
 great together in a burrito."
     The Steak 'N' Egg Burrito is available starting today at participating
 Hardee's restaurants, for a suggested retail price of $2.99 each, or $4.39 for
 a combo including hash rounds and coffee.  Prices may vary at some
 restaurants.
     Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
 Restaurants, Inc. (NYSE:   CKR) of Carpinteria, Calif.  As of the third fiscal
 quarter ended Nov. 7, 2005, CKE Restaurants, Inc., through its subsidiaries,
 had a total of 3,163 franchised or company-owned restaurants in 43 states and
 in 13 countries, including 1,042 Carl's Jr.(R) restaurants, 2,004 Hardee's
 restaurants and 101 La Salsa Fresh Mexican Grill(R) restaurants.  For more
 information, or to find a Hardee's near you, go to http://www.ckr.com or
 http://www.hardees.com .
 
      Contact:  Jeff Mochal              Bob Rybarczyk
                Hardee's                 Weber Shandwick
                (314) 259-6277           (314) 552-6731
                jmochal@ckr.com          brybarczyk@webershandwick.com
 
 

SOURCE Hardee's

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